Senior Product Marketing Manager

GameChanger Media, Inc.

Job Overview

Location

GameChanger HQ - New York

Job Type

Full-time

Full Job Description

📋 Description

• Define and execute go-to-market strategy for GameChanger’s Acquisition product area, including segmentation, cross-functional alignment, and planning across quarterly and annual cycles.
• Identify and close gaps in user, industry, and competitive knowledge by leading research initiatives to surface market opportunities and sharpen GTM strategy.
• Own and refine product positioning and messaging to ensure clear differentiation across customer segments and alignment with GameChanger’s company vision.
• Lead end-to-end launch planning in close collaboration with product management and product design teams, translating market, competitive, and user insights into prioritized launch strategies.
• Drive feature adoption by identifying and activating high-impact marketing channels, strategic partnerships, and GTM motions tailored to youth sports stakeholders.
• Measure and analyze GTM effectiveness across product launches and adoption campaigns, using performance metrics to identify gaps and lead iterative improvements to strategy and execution.
• Serve as the primary strategic partner to product managers and product designers, ensuring alignment between product vision and commercial go-to-market priorities.
• Translate complex user insights and product capabilities into compelling, audience-specific narratives that drive awareness, acquisition, and engagement across platforms.
• Collaborate with marketing, sales, and customer success teams to ensure cohesive messaging and synchronized execution of GTM initiatives.
• Maintain deep understanding of the youth sports ecosystem, including coaches, parents, volunteers, and team administrators, to inform product positioning and outreach strategies.
• Leverage customer data, experimentation, and performance analytics to validate assumptions, test messaging variants, and optimize conversion pathways.
• Build and sustain trusted relationships with internal stakeholders and external partners to enable smooth execution and alignment across departments.
• Operate effectively in ambiguous, evolving product areas by establishing structure, processes, and metrics to guide decision-making and roadmap prioritization.
• Stay current on trends in sports tech, consumer subscription products, creator platforms, and mobile app ecosystems to inform competitive benchmarking and innovation opportunities.
• Ensure all marketing materials and campaigns reflect GameChanger’s mission to elevate youth sports through community-building and positive life lessons.

🎯 Requirements

• Bachelor’s degree required
• 5–7 years of product marketing experience in B2B and/or B2C environments, ideally within high-growth companies
• Strong strategic thinking ability to translate user insights, market context, and product vision into clear positioning, messaging, and GTM plans
• Proven experience using customer insights, experimentation, and performance metrics to refine strategy and drive adoption
• Experience in sports tech, consumer subscription products, creator/community platforms, or mobile app ecosystems
• Comfortable operating in ambiguity and building structure in evolving product areas or emerging business lines

🏖️ Benefits

• Hybrid work from a well-furnished, modern office in Manhattan, NY
• Unlimited vacation policy
• $4,000 technology stipend every 2 years after start date
• $500 annual WFH stipend
• Monthly wellness & learning stipend through Holisticly
• Monthly lifestyle stipend through Fringe
• Full health benefits including medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents
• Retirement savings with Traditional and Roth 401K plans through Vanguard and immediate company match
• Basic, supplemental, and dependent life insurance
• Short-term and long-term disability coverage
• Up to 20 weeks of paid parental leave for birthing parents and up to 12 weeks for non-birthing parents
• Family building benefits offered through Progyny
• DICK’S Sporting Goods and family of brands teammate discount
• Paid volunteer opportunities
• Target salary range: $140,000–$160,000, plus incentive and equity for eligible roles

Skills & Technologies

Senior

Remote

$140k-160k

Degree Required

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GameChanger Media, Inc.

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About GameChanger Media, Inc.

GameChanger Media provides a mobile and web platform for amateur sports teams to score games, track statistics, manage rosters and schedules, and share live updates with families and fans. Founded in 2009 and headquartered in New York City, the company serves youth, high school, and collegiate programs across baseball, softball, basketball, and football. Coaches and scorekeepers use the app to record play-by-play data that automatically generates professional-level stats and spray charts, while parents and supporters stream real-time game information and video highlights. GameChanger aims to increase participation and engagement in amateur sports through accessible technology.

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