Senior Product Marketing Manager

📋 Description

• • As a Senior Product Marketing Manager at TaxWell, Inc., you will play a critical role in shaping how Drake Software positions, communicates, and grows its expanding suite of products for tax and accounting professionals. This role is vital to driving product adoption, customer engagement, and revenue growth by translating complex software features into compelling market narratives.
• • Day to day, you will develop and execute product marketing plans, lead cross-functional meetings, and drive alignment across Product, Sales, Customer Success, and Creative teams. You will become the in-house product expert, crafting go-to-market strategies, overseeing the creation of marketing assets like whitepapers and case studies, developing sales enablement tools, and analyzing performance metrics to refine strategies and improve conversion and upsell rates.
• • You will join a forward-thinking organization within the TaxWell family of products, where Drake Software is a trusted digital tax filing platform known for best-in-class technology and unparalleled customer support. The company values performance, perseverance, progress, and partnership, and is committed to building a team of experts who advocate for customers and bring innovative approaches to the tax industry.
• • In this role, you will deepen your expertise in B2B SaaS product marketing, master competitive intelligence and positioning in the tax software space, and develop leadership skills in cross-functional collaboration and data-driven decision making. You will have the opportunity to influence product strategy, drive measurable growth, and advance your career as a strategic marketing leader in a growing, mission-driven organization.