Senior Product Marketing Manager, Buy-Side

Ironclad Inc.

Job Overview

Location

San Francisco

Job Type

Full-time

Full Job Description

📋 Description

• Lead the development of messaging, positioning, and go-to-market (GTM) strategy for Ironclad’s buy-side solutions focused on procurement, sourcing, supplier management, and vendor contracting.
• Translate complex product capabilities—including AI-driven contract intelligence, workflow automation, and post-signature visibility—into clear, compelling value propositions that resonate with procurement, finance, legal, and operations stakeholders.
• Build detailed buyer personas, ideal customer profiles (ICPs), use cases, and competitive narratives to help Ironclad expand into new buying centers within enterprise organizations.
• Craft high-impact GTM materials including launch plans, sales collateral, pitch decks, one-pagers, battlecards, talk tracks, FAQs, persona guides, and win-path documentation to equip Sales and Customer Success teams.
• Serve as the voice of the market by gathering and integrating customer insights, competitive intelligence, analyst perspectives, and field feedback into product roadmap discussions and GTM strategy.
• Analyze the enterprise procurement technology ecosystem—including source-to-pay suites, ERP systems, intake/orchestration tools, supplier management platforms, and CLM competitors—to clarify Ironclad’s distinct positioning.
• Collaborate closely with Product, Sales, Customer Success, Demand Generation, Enablement, and Marketing teams to align product development with market needs and drive adoption across procurement-focused buying committees.
• Support strategic sales conversations and customer engagements by providing domain expertise on procurement workflows, contract bottlenecks, obligation management, renewal visibility, supplier risk, and compliance challenges.
• Develop and maintain practical sales enablement tools that enable frontline teams to confidently articulate Ironclad’s value in the context of real-world procurement challenges.
• Identify and articulate where Ironclad fits within broader enterprise technology stacks, helping to differentiate it from legacy systems and competing CLM or source-to-pay platforms.
• Shape the buy-side narrative by connecting product features to measurable business outcomes such as reduced cycle times, improved compliance, lower supplier risk, and increased cross-functional collaboration.
• Conduct market research to uncover emerging trends, customer pain points, and competitive moves within procurement and buy-side contracting markets.
• Simplify complex procurement workflows into clear, actionable messaging that can be adopted across internal teams and communicated effectively to enterprise buyers.
• Drive clarity and credibility in Ironclad’s buy-side story by ensuring consistency across all marketing, sales, and customer-facing materials.
• Partner with Customer Success to capture and amplify customer stories and outcomes that validate Ironclad’s value in procurement environments.
• Operate with ambiguity, form strategic points of view, and align cross-functional stakeholders around a unified GTM direction despite evolving product roadmap priorities.

🎯 Requirements

• 6+ years of product marketing experience, preferably in B2B SaaS, enterprise software, procurement technology, CLM, legal technology, ERP, source-to-pay, supply chain, or workflow automation
• Proven track record developing positioning, messaging, GTM strategies, product launches, and sales enablement for complex enterprise products
• Strong familiarity with the enterprise procurement technology stack, including how procurement, sourcing, supplier management, ERP, source-to-pay, intake/orchestration, and contract management systems fit together
• Experience marketing to multiple stakeholders in a complex buying committee, ideally including procurement, legal, finance, operations, IT, or executive buyers
• Strong strategic thinking and ability to turn ambiguous market problems into clear narratives, practical plans, and useful deliverables
• Excellent writing and communication skills with the ability to explain complex product and market concepts simply

🏖️ Benefits

• 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
• Market-leading leave policies, including gender-neutral parental leave and compassionate leave
• Family forming support through Maven for you and your partner
• Paid time off—take the time you need, when you need it
• Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
• Mental health support through Modern Health, including therapy, coaching, and digital tools

Skills & Technologies

Senior

Hybrid

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Ironclad Inc.

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About Ironclad Inc.

Ironclad provides cloud-based contract lifecycle management software that helps legal, procurement, sales and HR teams create, negotiate, approve, sign, store and analyze contracts. Its no-code workflow builder automates approvals, renewals, and compliance checks while integrating with CRM, e-signature and cloud storage platforms. The platform offers AI-powered clause analysis, obligation tracking and analytics dashboards that surface contract data to drive business decisions. Enterprises use Ironclad to reduce cycle times, ensure regulatory compliance and gain visibility into contract portfolios.

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