Senior Social Media Manager

📋 Description

• • Senior Social Media Manager at Upwork Inc. leads the company’s social media strategy to drive brand discovery, audience growth, and business impact across global platforms.
• • Day to day, the role involves owning end-to-end social strategy, leading and coaching a team of social media managers and agency partners, creating platform-native content, measuring performance, and collaborating with Brand, Content, SEO, and Paid Media teams to amplify reach and engagement.
• • Upwork Inc. connects businesses with global talent through its Marketplace and Lifted platforms, facilitating over $30 billion in transactions and serving clients from Fortune 100 to entrepreneurs with a mission to create economic opportunity in the era of AI.
• • The person in this role will shape Upwork’s social vision, elevate brand participation in culture, develop leadership skills in managing hybrid teams, and gain influence over cross-channel marketing initiatives that drive measurable business outcomes.