SEO & AEO Copywriter (Contract)

📋 Description

• • Zip is at the forefront of revolutionizing how modern businesses operate in the era of Artificial Intelligence, tackling the complex challenge of software procurement that has become a significant hurdle even for the most forward-thinking enterprises.
• • The company is addressing a massive market, with global enterprise spending on software, services, and tools exceeding $120 trillion annually, a figure more than 30 times larger than consumer e-commerce. Zip's purpose-built procurement platform offers a simple, consumer-grade user experience, creating and leading a new category within a $50 billion+ Total Addressable Market (TAM).
• • Trusted by industry leaders such as OpenAI, Snowflake, Anthropic, Coinbase, and JPMorgan Chase, Zip empowers these organizations to manage billions of dollars in spend effectively.
• • The company boasts a world-class team comprised of individuals from leading technology firms like Airbnb, Meta, Stripe, Salesforce, Apple, and Google, underscoring its commitment to excellence and innovation.
• • With a substantial $2.2 billion valuation and $370 million in funding from prominent investors including Y Combinator, Tiger Global, BOND, DST Global, and CRV, Zip is strategically positioned for significant growth and technological advancement.
• • This role is for a Contract SEO & AEO Copywriter, a remote position requiring approximately 20 hours per week, focusing on enhancing Zip's content authority and reach.
• • The Copywriter will collaborate closely with the SEO/AEO Manager and the broader content marketing team, producing high-quality blog posts, landing pages, and web copy designed to achieve top rankings in traditional search engine results pages (SERPs) and gain citations from AI answer engines.
• • The position emphasizes a sophisticated approach to content creation, moving beyond basic keyword stuffing to embrace topic cluster strategies and prioritize human readability and engagement.
• • Key responsibilities include writing and optimizing content for high-value keyword clusters within the procurement and finance sectors, ensuring comprehensive coverage of user intent.
• • A core aspect of the role involves adopting an "answer-first" content structure, where articles begin with a direct, specific answer to the reader's query, followed by supporting context and depth, optimized for AI Overviews and emerging answer engines.
• • The Copywriter will be instrumental in building out topic clusters that thoroughly address user questions around specific themes, fostering a holistic approach to content rather than a fragmented, keyword-centric one.
• • A significant part of the job will involve refreshing and updating existing content to boost search rankings, integrate new messaging (such as agentic AI and procurement orchestration), and ensure alignment with evolving search intent.
• • Crafting compelling meta titles, H1 tags, and descriptions that drive click-through rates is crucial, recognizing the importance of short-form copy in capturing user attention.
• • Collaboration is key, with the Copywriter working alongside the SEO/AEO Manager on content briefs, providing input for keyword research, and contributing to editorial calendar planning.
• • The role also requires close collaboration with subject matter experts from product marketing, research, and the advisory team to guarantee the technical accuracy and depth of all published content.
• • This position offers an opportunity to shape the narrative of a category-defining company and contribute to its growth by mastering the evolving landscape of search and AI-driven content consumption.
• • The ideal candidate will possess a deep understanding of how Large Language Models (LLMs) and answer engines like Perplexity, ChatGPT, and Google AI Overviews process and cite information, enabling the creation of content that is both engaging for human readers and easily crawlable by AI systems.
• • Zip is looking for a writer who can produce content that is clear, authoritative, and distinct, avoiding generic or AI-generated tones, and instead adopting Zip's direct, opinionated, and engaging voice.
• • The ability to tackle complex topics such as procurement workflows, AP automation, spend management, and AI agents for a senior enterprise audience without oversimplification is essential.
• • This role is ideal for a strategic content creator who understands that comprehensive topic coverage and user intent are paramount, rather than a rigid adherence to keyword density.
• • The contract nature of the role allows for flexibility while contributing significantly to Zip's content strategy and market positioning.