SEO Growth Specialist

Heidi Health Pty Ltd

Job Overview

Location

Makati City

Job Type

Full-time

Full Job Description

📋 Description

• As an SEO Growth Specialist at Heidi Health, you will play a pivotal role in scaling the company’s global organic reach by optimizing on-page experiences that enhance user engagement and drive measurable growth in an AI-powered healthtech platform serving over two million patient visits weekly.
• Your work will directly contribute to Heidi’s mission of restoring humanity to healthcare by ensuring clinicians and patients can easily discover, navigate, and derive value from the AI Care Partner through improved search visibility and user journey design.
• Day to day, you will own on-page optimisation initiatives aimed at lifting engaged time, scroll depth, and click-through rates by refining content hierarchy, layout, and readability across key web properties.
• You will design and execute A/B tests grounded in user research and analytics, maintaining a prioritized experiment backlog and shipping winners on a fortnightly cadence while documenting hypotheses, success criteria, and QA guardrails.
• Through analysis of session recordings, heatmaps, and survey data, you will identify usability blockers and translate qualitative insights into actionable test ideas, validating findings with small-scale user loops.
• You will collaborate closely with Website, Design, and GTM teams to scope, implement, and communicate changes, ensuring alignment on requirements, timelines, and impact measurement.
• Leveraging AI tools, you will automate test variant generation, insight extraction, and reporting workflows — accelerating velocity without compromising editorial or brand integrity.
• You will continuously monitor performance using GA4 and Tag Manager, applying funnel analysis and experiment design principles to measure impact and iterate based on data.
• Heidi Health is a mission-driven, fast-growing healthtech startup backed by nearly $100M in funding, trusted by leading health systems like the NHS and Monash Health, and dedicated to building tools that return time to clinicians so they can focus on patients.
• The team operates with a bias for ownership, precision, and steady progress — valuing merit over hierarchy and fostering a culture where feedback, support, and shared growth elevate everyone.
• In this role, you will have the rare opportunity to build an organic growth engine from 0 to 1, shaping the foundation for Heidi’s next phase of hypergrowth and establishing scalable SEO practices that will support 10x growth over the coming years.
• You will develop deep expertise in AI-integrated experimentation, UX-driven SEO, and healthtech-specific user journeys — positioning yourself at the forefront of a rapidly evolving intersection of technology, healthcare, and growth marketing.

🎯 Requirements

• 3+ years of hands-on SEO experience with a strong focus on on-page optimisation, including experience improving engagement metrics such as CTR, scroll depth, and dwell time.
• Proficiency in GA4, Google Tag Manager, and user insight/testing tools (e.g., Hotjar, VWO, Optimizely) to analyse behaviour, run experiments, and measure impact.
• Demonstrated experience working with CMS platforms, particularly Sanity, including content structuring, versioning, and collaboration with design and dev teams.
• Strong data-driven mindset with practical skills in funnel analysis, experiment design, hypothesis formulation, and interpreting A/B test results to drive decisions.
• Excellent cross-functional communication abilities — capable of translating technical and research insights into clear, actionable updates for designers, developers, and stakeholders.
• Proactive and self-directed work ethic with a track record of managing experiment pipelines efficiently, maintaining backlogs, and shipping iteratively.
• Awareness of current SEO, UX, and AI-driven search trends, including emerging patterns in top-of-funnel journeys and generative search experiences.
• (Bonus) Healthcare industry experience or medical background is a plus but not required.

🏖️ Benefits

• Flexible hybrid working environment based in Makati City, allowing balance between in-person collaboration and remote flexibility.
• Opportunity to learn from world-class engineers, designers, researchers, and creatives in a diverse, mission-aligned team passionate about transforming healthcare.
• Equity ownership in the company — you’ll become a true stakeholder, sharing in Heidi’s success as it scales globally.
• Rare chance to create global impact by contributing to a platform powering over two million patient visits weekly across 116 countries.
• Accelerated career growth potential — strong early performance opens pathways to fast-track your trajectory in the startup and healthtech space.
• Access to cutting-edge AI tools and workflows that enhance experimentation velocity and insight generation without sacrificing quality.
• A values-driven culture rooted in building to last, owning your practice, moving fast while staying steady, and making others better through honest feedback and shared growth.

Skills & Technologies

Hybrid

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Heidi Health Pty Ltd

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About Heidi Health Pty Ltd

Heidi Health is an Australian clinical software company that provides AI-powered medical scribe and workflow automation tools for healthcare providers. Its platform records and transcribes patient consultations in real time, generating structured clinical notes, referral letters and coding suggestions that integrate directly with electronic medical record systems. The company serves general practitioners, specialists and allied health professionals, aiming to reduce administrative burden and improve documentation accuracy while maintaining data security and compliance with Australian healthcare standards.

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