SERM / SEO Specialist (Brand Reputation & Search Visibility)

📋 Description

• • The SERM / SEO Specialist (Brand Reputation & Search Visibility) role is critical to shaping how Ruby Labs' brands appear in search results, ensuring a balanced, controlled, and trustworthy online presence that directly impacts user perception and conversion.
• • Day to day, the specialist will manage search visibility for branded queries, build and maintain satellite sites targeting key search terms, create and distribute content focused on review, trust, and legitimacy intent, develop and oversee backlink profiles, optimize behavioral signals like CTR and dwell time, promote content on review sites and forums, and ensure proper indexing and steady ranking growth.
• • Ruby Labs is a leading tech company creating innovative consumer products across health, education, and entertainment industries, with a mission to drive the future of consumer-led products through passionate, high-performing teams.
• • In this role, the individual will deepen expertise in search engine reputation management (SERM), advanced link building, satellite site strategy, and behavioral signal optimization, while gaining experience in influencing brand perception at scale through technical and content-driven SEO strategies.