Short-Form Video Creator

📋 Description

• • Are you a creative powerhouse with a knack for capturing attention in the blink of an eye? Do you thrive in fast-paced environments, turning raw ideas into viral-worthy short-form video content? If so, SEI Foundation is looking for you to join our dynamic team as a Short-Form Video Creator in New York City.
• • At SEI Foundation, we're not just building a blockchain; we're revolutionizing the Web3 space with the first parallelized layer 1 blockchain. Our technology empowers applications with the speed and efficiency of Web2 while retaining the decentralization and sovereignty of Web3. We're seeking a highly motivated and data-driven video creator to produce high-volume, scroll-stopping short-form video content specifically for a consumer crypto app. This role is centered around performance creative, meaning your work will directly impact user acquisition and engagement through paid channels, organic social media, and in-product surfaces.
• • Your primary responsibility will be to generate an impressive output of 15-30+ short-form videos per week. These videos will be distributed across key platforms including TikTok, Instagram Reels, YouTube Shorts, and various paid advertising formats. You will be instrumental in driving the success of our consumer-facing crypto application by creating content that resonates with our target audience and achieves measurable results.
• • The creative process will involve working closely with creative briefs and critically analyzing performance data. You'll be expected to rapidly conceptualize, source or shoot footage, edit, and deploy content. This iterative approach ensures that our content is not only engaging but also effective in achieving our marketing objectives. We value a proactive and agile mindset, where you can quickly adapt to feedback and pivot strategies based on what the data tells us.
• • A crucial aspect of this role is building and maintaining a robust library of hooks, video formats, and editing templates. This library will serve as a foundation for rapid testing and remixing of content, allowing us to scale our creative efforts efficiently. You'll be encouraged to experiment with different styles, narratives, and visual elements to discover what captures the audience's attention most effectively.
• • Collaboration is key. You will work hand-in-hand with our performance marketing team to gain deep insights into what content is converting effectively. This partnership will enable you to understand the key drivers of success and to double down on winning strategies. Your ability to translate marketing goals into compelling video narratives will be essential.
• • In addition to creating content yourself, you may be tasked with sourcing and directing User-Generated Content (UGC) creators when necessary. This involves identifying potential creators, briefing them on project requirements, and guiding them to produce content that aligns with our brand and performance objectives.
• • To excel in this role, you must possess an obsessive awareness of current trends. Staying meticulously current on trending formats, popular sounds, and native platform patterns across all relevant social media channels is non-negotiable. Your finger must be on the pulse of what's hot and what's resonating with audiences right now.
• • This position is ideal for someone who understands that creative work is intrinsically linked to performance. You should be comfortable with high-volume production, embrace rapid feedback loops, and possess a strong understanding of direct response marketing principles, even if you don't formally label it as such. Your instinct for crafting compelling hooks – understanding that the first 1-2 seconds are paramount – will be a significant asset.
• • We are looking for individuals who are not primarily focused on producing polished brand documentaries or require extensive lead times for creative projects. This role is about agility, speed, and measurable impact. If you are passionate about creating content that drives results and are excited by the prospect of working at the forefront of blockchain technology, we encourage you to apply.
• • Join SEI Foundation and be part of a team that is setting new standards in blockchain performance and scalability. Your creative vision and execution will play a vital role in shaping our brand's presence and driving user growth in the exciting world of Web3.