Job Overview
Location
Toronto, Ontario
Job Type
Full-time
Category
Marketing
Date Posted
May 16, 2026
Full Job Description
đź“‹ Description
- • Build and maintain StickerYou’s organic social publishing calendar across TikTok, Instagram, and Facebook, translating campaign, product, and business priorities into platform-specific content plans and executional timelines.
- • Create, edit, and publish short-form video and still-content from concept to launch, leveraging in-house videographer support for production needs.
- • Evolve social messaging, content pillars, and campaign direction by identifying gaps and recommending new opportunities based on audience insights, performance data, and emerging trends.
- • Collaborate cross-functionally with marketing, product, and production teams to align social content with broader business objectives and product launches.
- • Support creator, influencer, and user-generated content (UGC) initiatives by identifying, sourcing, and managing partnerships with brand-aligned social collaborators.
- • Monitor social channels daily—including Reddit and other community platforms—to respond to comments, messages, mentions, and follower interactions in a timely, on-brand, and thoughtful manner.
- • Track trending topics, hashtags, cultural moments, platform updates, competitor activity, and emerging social conversations to flag opportunities, risks, and community insights to the marketing team.
- • Build and maintain social reporting dashboards to track channel performance, audience growth, engagement rates, traffic, and key KPIs across platforms.
- • Prepare regular performance updates with clear insights, learnings, and actionable recommendations based on data analysis.
- • Support A/B testing across content formats, hooks, captions, posting times, platforms, and campaign messaging to optimize engagement and reach.
- • Demonstrate on-camera confidence and personality by appearing in social content as needed.
- • Use data and platform trends to inform creative decisions and business priorities, ensuring content strategy is both imaginative and results-driven.
- • Maintain organizational rigor in a fast-paced environment, balancing multiple deadlines and evolving priorities while ensuring brand consistency across all channels.
- • Ensure daily community engagement reflects StickerYou’s brand tone, responsiveness, and values across all public-facing social platforms.
- • Establish and sustain reporting systems used by leadership to guide content strategy, budget allocation, and campaign performance evaluation.
- • Drive measurable improvements in follower growth, engagement, content consistency, and audience reach through strategic, data-informed social efforts.
- • Coordinate with internal stakeholders to integrate social initiatives into larger marketing and product campaigns, ensuring alignment across channels and goals.
🎯 Requirements
- • 3-5 years in social media, content, community, or digital marketing
- • Proven experience managing social calendars and multi-platform workflows across TikTok, Instagram, and Facebook
- • Excellent writing, editing, and storytelling skills
- • Deep knowledge of platform best practices, trends, and audience behavior on TikTok, Instagram, Facebook, and Reddit
- • Experience with social media management platforms (e.g., Hootsuite, Sprout Social) for scheduling, engagement, and reporting
- • Skilled in social analytics and performance tracking; able to translate insights into actionable improvements
🏖️ Benefits
- • Hybrid work arrangement with 3 days in-office (Tue, Wed, Thu) at 670 Caledonia Rd, Unit 101, Toronto, ON
- • Opportunity to work at a high-growth e-commerce company with a strong leadership team
- • Fast-changing environment offering ample learning and growth opportunities
- • Contribution to a global Canadian brand that takes pride in local manufacturing and cutting-edge digital customization technology
Skills & Technologies
REST
Remote
About Highlightta Inc.
Highlightta provides AI-driven video clipping and automated highlight generation for sports, esports, and creator content. The platform ingests live or archived streams, detects key moments using computer vision and audio cues, and delivers ready-to-publish clips for social media. Customers include leagues, teams, broadcasters, and influencers seeking faster turnaround and higher engagement. Core features cover multi-stream support, customizable branding, real-time sharing APIs, and analytics dashboards that track clip performance across TikTok, Instagram, Twitter, and YouTube.
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