Social Media & Content Lead

📋 Description

• • As the Social Media & Content Lead for a premier crypto founder accelerator, you will be the central architect of the organization's digital voice and content strategy, with the overarching mission of attracting and engaging the next wave of visionary entrepreneurs.
• • This role transcends traditional social media management; you will be instrumental in transforming raw internal assets—including founder success stories, cohort performance data, and community-generated "memes"—into a powerful, high-growth distribution engine.
• • You will operate with a high degree of autonomy, embracing a fast-paced, experimental approach to content creation and narrative control.
• • Your core responsibilities will encompass comprehensive platform ownership for X (formerly Twitter) and LinkedIn, defining and executing strategies for voice, posting cadence, and audience growth.
• • A significant part of your role will involve creative content generation, taking internal information such as data insights, compelling narratives, and "Good Game" content, and skillfully adapting it into engaging formats like detailed threads, short video clips, and other forms of short-form video content.
• • You will be a master of high-leverage copywriting, crafting and refining persuasive and clear copy for the company's website, essential lifecycle email campaigns, event-related communications, and updates for the Decentralized Autonomous Organization (DAO).
• • Establishing and maintaining a highly efficient content calendar will be crucial, featuring clearly defined content pillars and robust repurposing workflows. You will also be responsible for managing any external contractors or freelancers involved in content production.
• • A data-driven mindset is paramount; you will meticulously track key intent signals, such as direct messages and the initiation of application processes, to identify successful strategies and double down on what resonates with the target audience.
• • Success in your initial 90 days will be measured by the establishment of a consistent weekly cadence across social platforms, featuring repeatable and high-engagement content formats.
• • You will also be expected to demonstrate a measurable increase in inbound interest and "heard about us via social" attributions, showcasing the direct impact of your efforts.
• • Furthermore, a key indicator of success will be the development of a content pipeline that operates with a high degree of autonomy, requiring minimal constant oversight from partners.
• • This role is ideal for an individual who thrives in dynamic environments, possesses a deep understanding of the crypto and DeFi space, and can translate complex ideas into accessible and engaging content.
• • You will be the primary custodian of the brand's online persona, ensuring consistency, authenticity, and a compelling narrative that attracts top-tier founders.
• • The opportunity to shape the perception and reach of a leading crypto accelerator offers a unique platform for professional growth and impact within a rapidly evolving industry.
• • By leveraging internal successes and community engagement, you will build a robust content ecosystem that fuels the accelerator's growth and its founders' success.
• • Your strategic approach to content will not only drive applications but also foster a strong sense of community and brand loyalty.
• • This position requires a proactive individual who can identify opportunities, execute with precision, and continuously iterate based on performance data.
• • You will be at the forefront of communicating the value proposition of the accelerator to a global audience of aspiring crypto entrepreneurs.
• • The role demands a blend of creative flair, strategic thinking, and operational excellence to manage the full spectrum of content and social media activities.
• • Ultimately, your contribution will be pivotal in solidifying the accelerator's position as the go-to launchpad for the next generation of groundbreaking crypto projects.
• • You will be empowered to experiment with new platforms and formats, staying ahead of trends in digital communication and community building within the Web3 space.
• • The ability to distill complex technical concepts into easily digestible and shareable content will be a key differentiator.
• • You will work closely with internal teams and founders to source compelling stories and insights that can be amplified through your content efforts.
• • This role offers a unique chance to be deeply embedded in the heart of the crypto innovation ecosystem, contributing directly to its growth and development.
• • Your work will directly influence the quality and quantity of applications received, impacting the future trajectory of promising Web3 startups.
• • You will be responsible for cultivating a vibrant online community around the accelerator's brand, fostering engagement and dialogue.
• • The strategic use of AI tools will be encouraged to enhance efficiency and creativity, ensuring content is both innovative and scalable.
• • You will be expected to develop and maintain a deep understanding of the competitive landscape, identifying opportunities to differentiate the accelerator's message.
• • This is a hands-on role where you will be expected to not only strategize but also execute, creating high-quality content across various formats.
• • Your ability to measure and report on the effectiveness of content initiatives will be critical for ongoing optimization and stakeholder communication.
• • The role demands a proactive, self-starter attitude, with a proven track record of driving results in fast-paced digital environments.
• • You will be the guardian of the brand's narrative, ensuring it is consistently communicated across all digital touchpoints.
• • The opportunity to work remotely while being based in NYC offers a unique blend of flexibility and access to a vibrant tech hub.
• • This position is a critical component of the accelerator's growth strategy, directly impacting its ability to attract and support the most promising crypto founders.
• • You will be empowered to take ownership of the digital presence, driving innovation and impact.
• • The role requires a deep passion for the crypto space and a genuine desire to contribute to its advancement.
• • Your ability to connect with and understand the motivations of crypto founders will be essential for creating resonant content.
• • You will be a key player in shaping the accelerator's external communications and brand perception.
• • The emphasis on data-driven iteration ensures that all content efforts are aligned with measurable business objectives.
• • This is an exciting opportunity to join a leading organization at the forefront of crypto innovation and make a significant impact on its growth and success.