Social Media Manager

PatientPoint

Job Overview

Location

Remote, US

Job Type

Full-time

Full Job Description

📋 Description

• Join PatientPoint as a Social Media Manager to drive strategic digital communications that elevate corporate reputation, amplify executive visibility, and advance the company’s mission of improving patient outcomes through innovative health technology solutions.
• Lead enterprise-wide social media strategy across LinkedIn, Facebook, Instagram, and emerging platforms to position PatientPoint as a trusted innovator in digital health, ensuring all content aligns with corporate goals and brand integrity.
• Advise and counsel senior leaders, cross-functional teams, and executives on leveraging social media to strengthen corporate reputation, expand thought leadership, and support business initiatives including product launches and employer branding.
• Create high-impact, compelling content that tells the PatientPoint story, showcases innovation, and engages key audiences including healthcare professionals, industry partners, patients, and prospective talent.
• Establish and enforce governance frameworks, playbooks, and best practices to ensure consistent, compliant, and strategic social media activity across the organization.
• Lead high-profile campaigns supporting product launches, industry events, and talent acquisition efforts, ensuring alignment with business objectives and measurable impact.
• Define KPIs, track performance, and deliver data-driven insights to optimize strategy, demonstrate ROI, and inform leadership decisions.
• Build and nurture an engaged social media community by fostering authentic dialogue, managing online reputation, and proactively addressing risks to maintain brand trust.
• Partner with Corporate Communications, Marketing, Talent Acquisition, and other business units to ensure a unified, enterprise-wide approach to external communications.
• Oversee external agencies and vendors, managing deliverables to ensure best-in-class execution and alignment with enterprise needs.
• Monitor industry and platform trends to identify innovation opportunities and advise leadership on emerging digital strategies.
• PatientPoint is a purpose-driven digital health leader transforming the healthcare experience by delivering behavior-changing content at critical moments of care in 30,000+ physician offices nationwide, connecting patients, providers, and health brands to drive healthier decisions and better outcomes.
• The company is recognized as a Best Place to Work, offering an inspirational career opportunity where your work directly contributes to improving health outcomes for millions of patients.

🎯 Requirements

• 5-7+ years of progressive experience in social media strategy, digital marketing, or corporate communications, preferably in healthcare, B2B, or highly regulated industries.
• Proven ability to independently design and deliver enterprise-level social media strategies aligned with corporate goals and business objectives.
• Demonstrated success advising and influencing senior executives, cross-functional teams, and business leaders with strong judgment and communication skills.
• Strong writing and content creation expertise, with the ability to craft compelling brand and leadership narratives across multiple platforms.
• Advanced knowledge of analytics tools and methodologies to measure impact, generate insights, and refine strategy based on data.
• Experience developing governance frameworks and managing high-stakes corporate and executive social media profiles.
• Excellent organizational and project management skills, with the ability to manage multiple complex initiatives in a fast-paced environment.
• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.

🏖️ Benefits

• Competitive compensation package reflecting the seniority and impact of the role.
• Flexible time off to recharge and support work-life balance.
• Hybrid work options available for remote and in-office flexibility.
• Access to mental and emotional wellness resources to support overall wellbeing.
• 401K plan with company support for long-term financial security.
• Comprehensive range of modernized benefits and cultural perks designed to support teammates’ whole selves at work.

Skills & Technologies

Remote

Degree Required

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PatientPoint

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About PatientPoint

PatientPoint is a leading health information and technology company dedicated to improving the patient experience and outcomes. They provide a comprehensive suite of solutions designed to engage patients, support providers, and drive better health decisions at the point of care. Their offerings include digital waiting room solutions, in-office educational materials, and data analytics that help healthcare organizations understand and connect with their patient populations. PatientPoint's platform aims to transform the waiting room and exam room into a more informative and engaging environment, empowering patients with the knowledge they need to actively participate in their own health journey and enabling providers to deliver more effective, personalized care.

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