Sr. Director Analyst, AI Marketing Strategy (Remote-US)

📋 Description

• • As a Senior Director Analyst specializing in AI Marketing Strategy at Gartner, you will be at the forefront of shaping how leading organizations leverage artificial intelligence to revolutionize their marketing functions and drive significant business impact.
• • You will serve as a pivotal thought leader within Gartner’s Business and Technology Insights sector, establishing yourself as a credible and influential voice in the market on a local, regional, and global scale.
• • Your core responsibility will be to produce pragmatic, provocative, and evidence-based research that empowers Gartner clients to achieve their key business objectives through strategic application of AI in marketing.
• • This role is specifically designed to guide Chief Marketing Officers (CMOs) and their teams through the complex landscape of AI transformation, focusing on AI leadership, strategy, and the practical implementation of AI and agentic AI within marketing workflows, technology stacks, and organizational readiness.
• • You will delve into the disruptive forces impacting B2B and B2C marketing leaders, providing expert advice on how to adapt and thrive in an evolving environment.
• • A significant part of your work will involve evaluative research, including contributing to Gartner's renowned Magic Quadrants, Critical Capabilities reports, Market Guides, and Hype Cycles, with a particular emphasis on AI and related marketing technologies.
• • You will advise marketing leaders on developing responsible, business-aligned AI visions that enhance marketing outcomes, customer experience, and operational efficiency, while meticulously addressing governance, risk mitigation, and ethical considerations.
• • Your expertise will be crucial in helping clients prioritize high-value AI use cases across the entire marketing lifecycle, ensuring that AI initiatives deliver measurable business impact.
• • You will assess and advise on organizational readiness for AI and agentic AI adoption, guiding leaders on the necessary talent, processes, data foundations, and cross-functional collaboration required for successful scaling.
• • You will provide deep insights into buyer needs, market trends, and vendor strengths within key marketing technology areas, with a special focus on the opportunities and risks presented by AI agents and agentic AI across various marketing workflows.
• • You will help clients determine optimal build, buy, or partner strategies for integrating AI agents and agentic AI into their operations.
• • Your day-to-day activities will involve delivering high-quality, actionable advice to an executive client audience through diverse communication channels, including written reports, presentations, and direct client interactions.
• • You will be responsible for creating compelling, evidence-based content that is both clear and actionable, ensuring clients can readily apply your insights.
• • You will present research findings and strategic recommendations in webinars and other Gartner client-facing events, acting as a key representative of Gartner's expertise.
• • Delivering outstanding sales and service support will be integral to your role, contributing to the retention and growth of Gartner's client base by addressing complex client challenges with expert recommendations.
• • You will actively build and maintain your credibility as an industry expert, effectively representing Gartner's research methodology and strategic insights.
• • Collaboration is key; you will actively participate in innovation, ideation, and research discussions, working effectively with a global community of peers.
• • You will serve as a mentor and coach to more junior team members, fostering their development and contributing to the overall strength of the research team.
• • This role requires a proactive approach to client engagement, including in-person meetings, virtual consultations, and support during sales visits, all aimed at reinforcing Gartner's value proposition.
• • You will be expected to stay ahead of market trends, continuously deepening your understanding of AI's impact on marketing and the broader business landscape.
• • Your ability to synthesize complex information and translate it into strategic guidance will be paramount to client success and Gartner's continued leadership in the market.
• • You will contribute to Gartner's reputation for delivering world-class, objective business and technology insights that help enterprise leaders navigate their most critical priorities.