Sr. Manager, Partnerships Marketing

Hims & Hers Health, Inc.

Job Overview

Location

US Remote

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end strategy and performance outcomes of Hims & Hers’ scaled affiliate marketing program, managing day-to-day operations with a third-party agency responsible for publisher recruitment, activation, and optimization across content, loyalty, cashback, comparison, and performance partner categories.
• Hold the affiliate agency accountable to program KPIs and ensure all execution aligns with business growth objectives, adjusting tactics based on performance data and market shifts.
• Source, evaluate, and recommend new partnership opportunities in emerging categories such as employer benefits portals, closed-group integrations, and creator-adjacent models, with clear growth and quality rationale.
• Manage creative placement and asset coordination, including partner briefings, review cycles, and approval workflows to ensure brand consistency and campaign effectiveness.
• Rigorously monitor affiliate program quality, swiftly responding to breaches of performance or compliance thresholds by escalating issues through legal and operational channels as needed.
• Partner with analytics and data engineering teams to maintain, troubleshoot, and improve attribution accuracy, resolving pipeline issues that impact performance measurement and reporting.
• Collaborate with legal counsel on partner compliance, data-sharing agreements, and contractual matters arising from affiliate and influencer partnerships.
• Support the influencer marketing channel by managing creator contract renewals, scope negotiations (e.g., syndication rights, whitelisting terms), and coordinating paid amplification workflows that move influencer content into Meta paid social campaigns.
• Contribute to creative performance analysis to identify high-performing talent, content formats, and messaging angles that drive customer acquisition and optimize influencer ROI.
• Lead or support cross-functional initiatives that extend the affiliate channel’s footprint, including integrations with influencer, paid social, and brand partnership programs.
• Propose, test, and scale new performance-enhancing ideas—from hypothesis to execution—driving innovation in affiliate optimization, attribution modeling, and AI-assisted tooling adoption.
• Serve as a key voice in shaping the future of both affiliate and influencer channels, contributing to strategic decisions around AI tooling roadmap, attribution methodology, and new partner category development.
• Work closely with cross-functional teams including analytics, legal, paid social, and data engineering to ensure alignment, efficiency, and scalability across growth channels.
• Represent the Hims & Hers brand externally in partner negotiations and internally as a strategic leader within the Growth Marketing organization.
• Operate with autonomy in ambiguous environments, building programs from the ground up without a predefined playbook, and adapting quickly as market dynamics evolve.
• Maintain a data-driven mindset, translating complex performance metrics into actionable insights that drive acquisition, retention, and revenue growth.
• Demonstrate strong negotiation skills in structuring mutually beneficial partnership agreements that align with business goals and legal requirements.
• Foster a proactive, accountable, and team-first culture, motivated by building impactful systems and scaling high-performing growth channels.

🎯 Requirements

• 7-8 years of marketing experience with deep expertise in affiliate marketing within a performance or acquisition-focused environment
• Deep platform fluency with Impact.com strongly preferred; proficiency in tracking, attribution windows, and data passback mechanics required
• Bachelor’s degree or equivalent practical experience
• Demonstrated ability to build programs without a playbook, thriving in ambiguity and moving quickly as channels evolve
• Strong negotiation skills with experience structuring partnership agreements that deliver mutual value
• Highly analytical, data-driven mindset with proven experience measuring performance and translating insights into action

🏖️ Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

Skills & Technologies

Senior

Remote

Degree Required

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Hims & Hers Health, Inc.

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About Hims & Hers Health, Inc.

Hims & Hers Health is a telehealth platform providing online consultations, prescription medications and over-the-counter wellness products for conditions such as hair loss, erectile dysfunction, anxiety, depression, skin care, and sexual health. Operating in the United States and select international markets, the company connects patients with licensed physicians and pharmacies, delivering treatments through subscription plans and direct-to-consumer shipping, while emphasizing privacy, affordability and accessibility.

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