Job Overview
Location
United States
Job Type
Full-time
Category
Product Marketing Manager
Date Posted
July 9, 2026
Full Job Description
đź“‹ Description
- • Partner with product management and engineering to shape features from the start, bringing the market and the customer into the room early to build the right things and know how to talk about them before they ship.
- • Own product and feature launches end to end: audience, positioning, messaging, in-app announcements, release notes, and the collateral around each launch.
- • Drive engagement and adoption across the full user journey, from onboarding through power use, with in-app messaging and lifecycle campaigns.
- • Own competitive intelligence: track P6, Microsoft Project, and emerging challengers; turn what you learn into positioning, battle cards, and a clear, defensible point of view on where and why we win.
- • Enable sales and solutions engineering: build the enablement layer for our Sales and Solutions Engineering teams: battle cards, one-pagers, demo narratives, objection handling, and training that make every rep and SE sharper in the field.
- • Own positioning and messaging for the product, and keep it consistent across every surface a customer touches.
- • Partner with leadership on pricing and packaging as we scale.
- • Work with our founder and marketing team on website, positioning, and top-level messaging.
🎯 Requirements
- • You come from construction technology, or an adjacent built-world software company, and you can speak the industry's language credibly.
- • You are comfortable sitting inside a product team, partnering with PMs and engineers, and influencing what gets built, not just how it gets announced.
- • You partner closely with our marketing team on the work that lives beyond the product itself: website, white papers, customer marketing and stories, and campaigns.
- • You are an operator, not a briefer. You get into the tools, set campaigns up, run them, and measure them yourself.
- • You have launched products or features before and can point to the adoption or engagement that followed.
- • You have done competitive analysis that changed how a team sold or built.
- • You write clearly and persuasively, and you can turn a complex technical capability into a message a busy superintendent or a VP will read.
- • You are comfortable marketing AI-forward products and can position them with substance rather than hype.
- • You are analytical about your own work: you set goals, track results, and iterate.
🏖️ Benefits
- • Base salary in the range of $150,000 to $200,000, depending on experience and location.
- • Meaningful equity.
- • Full benefits.
- • Remote-first work environment across the US and Canada.
- • Opportunity to work with a fast-growing startup in the construction technology industry.
- • Collaborative and dynamic team environment.
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Planera Technologies Inc.
Planera Technologies provides cloud-based construction scheduling software that integrates critical path method planning with pull planning and lean techniques. The platform creates interactive, resource-loaded schedules that update automatically when changes occur, enabling field and office teams to collaborate in real time. Users drag-and-drop activities on a visual timeline to generate optimized sequences, track progress, and resolve constraints before they impact the project. Built for general contractors, subcontractors, and owners, the system exports to standard formats and integrates with existing project management tools to reduce rework, compress schedules, and improve predictability across commercial, infrastructure, and industrial projects.
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