Staff Product Manager - Onboarding & Activation

ShiftKey, Inc.

Job Overview

Location

United States

Job Type

Full-time

Full Job Description

📋 Description

• Lead the end-to-end redesign of the professional onboarding journey, from registration and identity verification to credential collection and first-shift readiness, ensuring a seamless experience for healthcare professionals ranging from CNAs to RNs and surgical techs.
• Drive measurable improvements in onboarding conversion rates by eliminating manual, high-friction steps and replacing them with AI-native workflows and agentic solutions that automate credential verification and compliance checks.
• Serve as the primary product owner and most demanding consumer of the internal credentialing rules engine, translating complex regulatory and facility-specific requirements into clear, scalable product specifications that reduce time-to-first-shift without compromising compliance.
• Architect a modular, flexible onboarding foundation that adapts to varying levels of credential complexity across healthcare roles, avoiding bespoke builds and enabling reuse across diverse professional profiles and geographic jurisdictions.
• Collaborate cross-functionally with engineering, compliance, credentialing teams, and peer product managers to align on priorities, remove delivery bottlenecks, and ensure product decisions are grounded in real-world operational constraints and user needs.
• Use data to connect onboarding throughput metrics—such as time-to-completion, drop-off points, and approval rates—to core business outcomes including supply liquidity, facility fill rates, and platform retention.
• Own the product roadmap for onboarding and activation, balancing short-term conversion goals with long-term scalability, regulatory adaptability, and user trust in a highly regulated healthcare environment.
• Act as the bridge between internal credentialing experts and product delivery teams, ensuring domain knowledge is accurately embedded into product design without replicating or over-engineering existing processes.
• Champion a user-centric approach that builds confidence and clarity for healthcare professionals navigating complex onboarding requirements, reducing anxiety and increasing completion rates through intuitive design and transparent communication.
• Work asynchronously across U.S. time zones, partnering with remote engineering and operations teams to deliver high-impact product outcomes without reliance on synchronous coordination.
• Continuously test, iterate, and optimize the onboarding funnel using quantitative metrics and qualitative feedback from professionals, facilities, and credentialing staff to inform product decisions.
• Maintain strict adherence to healthcare compliance standards (e.g., HIPAA, state licensing boards) while innovating on user experience, ensuring all product changes are audit-ready and legally defensible.
• Define success metrics for onboarding initiatives and establish reporting cadences to communicate progress to leadership, engineering, and compliance stakeholders.
• Advocate for product investments that reduce administrative burden on healthcare professionals, directly contributing to workforce re-engagement and platform growth.

🎯 Requirements

• 7-9 years in product management, with at least 3 years on marketplace or platform products with supply-side onboarding complexity.
• Demonstrated success improving funnel conversion in credentialing-heavy, regulated, or compliance-driven environments.
• Real-world experience designing and deploying AI agents or automated intelligence within production workflows.
• Strong data instincts and the ability to connect onboarding throughput directly to business outcomes like supply liquidity and fill rate.
• Proven ability to lead and deliver across ownership boundaries, working seamlessly with engineering, compliance, and peer product teams.

🏖️ Benefits

• Inclusive and collaborative work environment where all voices are valued.
• Comprehensive health, vision, and dental coverage that begins on your first day.
• Generous PTO and company-paid holidays, including flexible floating holidays.
• 100% 401(k) employer match up to 6%.
• Paid parental leave.
• Wellness support, including access to mental health resources.

Skills & Technologies

Product Management

Senior

Remote

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ShiftKey, Inc.

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About ShiftKey, Inc.

ShiftKey operates a healthcare workforce marketplace that connects licensed nurses, CNAs and other clinicians with open shifts at healthcare facilities via an app-based platform. Facilities post per-diem shifts with rates and requirements; clinicians claim them, work, and submit verified time sheets for rapid payment. The platform handles credential verification, compliance tracking, ratings and payments, giving facilities on-demand staffing flexibility while letting clinicians set their own schedules. Founded in 2016 and headquartered in Dallas, Texas, ShiftKey now serves thousands of post-acute and hospital partners across the United States.

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