Job Overview
Location
Canada
Job Type
Full-time
Category
Software Engineering
Date Posted
July 6, 2026
Full Job Description
đź“‹ Description
- • Own the end-to-end product vision, roadmap, and execution for Wishlist, a new product extending Babylist’s relationship with families beyond the newborn phase into early childhood.
- • Build a multi-sided gifting experience that simplifies gift-giving for parents, grandparents, aunts, uncles, and other gift-givers during birthdays, holidays, and seasonal occasions.
- • Define and own outcome metrics for the product, track performance, and drive iterative improvements based on data and user feedback.
- • Engage directly with customers — including parents and gift-givers — to synthesize needs, validate assumptions, and inform product decisions.
- • Prioritize across competing stakeholder needs: parents seeking simplicity, children’s preferences, and gift-givers requiring guidance — without defaulting to the loudest voice.
- • Operate as a general manager: understand unit economics, revenue levers, and business impact when making roadmap decisions.
- • Design and implement engagement and growth loops that drive activation, retention, and repeat usage around key life moments.
- • Partner closely with engineering and design teams to run rapid experiments, iterate quickly, and serve as the connective tissue between product, design, and engineering.
- • Build and ship products from 0 to 1 without a playbook, embracing ambiguity and defaulting to action through prototyping, testing, and learning.
- • Leverage AI daily in your work — using tools like Claude and ChatGPT to prototype, analyze data, unblock decisions, and accelerate output — while maintaining ownership of judgment and outcomes.
- • Conduct light SQL queries, use Figma for prototyping, or contribute to code execution when it’s the fastest path to an answer — and know when to hand off to specialists.
- • Model AI-native product development by embedding AI into your daily workflow and setting standards for the team around you.
- • Reflect openly on what’s working, adapt course when needed, and bring curiosity to ambiguity rather than anxiety.
- • Work cross-functionally without waiting for permission, demonstrating low ego and a bias toward action.
- • Help Babylist transition into an AI-native product organization by embodying the behaviors and practices expected of all PMs at the company.
- • Extend Babylist’s relationship with customers from the 40 weeks of pregnancy into the 1,000 weeks of early childhood, creating long-term customer lifetime value.
- • Establish the roadmap, team structure, and definition of success for a net-new line of business with no prior product manager.
- • Contribute to building a generational brand in baby by creating products that positively impact millions of families annually.
🎯 Requirements
- • Proven experience building a product, company, or line of business from 0 to 1
- • Demonstrated sharp product sense and judgment with shipped work that reflects user delight and simplicity
- • Ability to think like a general manager, understanding unit economics and business levers
- • Experience building engagement and growth loops for activation and retention
- • Obsession with direct customer engagement and translating insights into product decisions
- • Comfort using AI tools daily in product work (e.g., prototyping, data querying, decision-making)
🏖️ Benefits
- • Company-paid medical, dental, and vision insurance
- • Retirement savings plan with company matching and flexible spending accounts
- • Generous paid parental leave and PTO
- • Winter Wonder Week: company-wide paid week off at year-end
- • Remote work stipend to set up your home office
- • Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Babylist Inc.
Babylist operates an online baby registry platform that lets expectant parents add items from any retailer, book services, and create cash funds. It aggregates products across major stores, offers a universal registry browser button, and provides personalized checklists. The company also sells its own line of baby merchandise, including nursery furniture, strollers, and accessories, through its e-commerce storefront. Headquartered in Oakland, California, Babylist supports parents with expert guides, product reviews, and a mobile app for managing registries, tracking gifts, and coordinating shipping to recipients.
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