Staff Writer, Enterprise (Remote)

📋 Description

• • Shape the authoritative voice of Forbes Advisor’s Enterprise desk by producing high-impact service journalism that helps business owners, franchisees, and enterprise buyers make confident, data-driven purchasing decisions. Your stories will demystify complex categories—from customer-data platforms and freight-forwarding services to animation studios and procurement-outsourcing agencies—turning dense vendor landscapes into clear, actionable guidance.
• • Own the full editorial lifecycle: pitch, report, write, and continuously update best-of roundups, how-to guides, directory pages, and in-depth product reviews. You’ll be expected to publish multiple pieces per week while maintaining Forbes-level accuracy, clarity, and narrative flair.
• • Build proprietary rating methodologies that rank vendors on criteria such as pricing transparency, feature depth, customer support, scalability, and user sentiment. These frameworks will power signature “Top 10” franchises and become evergreen traffic drivers relied on by thousands of decision-makers.
• • Mine search data, keyword trends, and reader analytics to identify high-value content gaps, then craft SEO-optimized headlines, sub-heads, and schema markup that push articles to the top of Google’s SERPs. You’ll collaborate closely with SEO strategists and product managers to iterate on format, length, and internal linking for maximum visibility.
• • Cultivate a bench of industry experts, analysts, and C-suite executives to quote in stories and to serve as sources for rapid-turn news hits. Your Rolodex will become a competitive advantage that keeps Forbes Advisor ahead of emerging trends and product launches.
• • Serve as the public face of the Enterprise vertical for PR opportunities—podcasts, webinars, conference panels, and media interviews—translating complex topics into accessible insights that reinforce Forbes’ reputation for thought leadership.
• • Champion a “startup within a storied brand” mindset: test new content types (interactive calculators, data visualizations, video explainers), propose bold experiments, and pivot quickly when metrics demand a new angle or format.
• • Collaborate cross-functionally with design, engineering, and revenue teams to launch sponsored content packages and affiliate programs that monetize your editorial insights while preserving editorial integrity.
• • Maintain a living editorial calendar that balances tent-pole enterprise themes with opportunistic, news-driven pieces. You’ll forecast coverage three months out while leaving bandwidth for same-day updates when vendors release new pricing tiers or security patches.
• • Uphold rigorous fact-checking and compliance standards; every stat, quote, and dollar figure you publish must be verifiable and clearly sourced, reinforcing Forbes Advisor’s trust moat in a crowded review landscape.
• • Mentor junior freelancers and interns, providing line-level edits, SEO coaching, and feedback that levels up the entire Enterprise content engine.
• • Contribute to quarterly OKR reviews, presenting traffic growth, revenue attribution, and reader-survey insights that influence company-wide product and editorial roadmaps.