Strategic Communications Lead, Center for Daring Leadership

📋 Description

• • As the Strategic Communications Lead for the Center for Daring Leadership (CDL) at BetterUp, you will be instrumental in amplifying the impact of the renowned Dare to Lead principles within organizations. This pivotal role requires a masterful blend of communication strategy, compelling content creation, and a deep understanding of change management to translate complex insights into sustained, actionable leadership practices.
• • You will be responsible for crafting emotionally resonant communications that speak directly to senior leaders and their teams, ensuring that the core tenets of Dare to Lead are not just understood, but deeply integrated into organizational culture and daily operations.
• • A significant part of your role will involve developing and executing communication strategies across various platforms, including BetterUp's proprietary platform, executive communications, and external publications. This includes adapting the Dare to Lead framework into messages that are both impactful and relevant to the unique challenges faced by modern leaders.
• • You will own the strategic development and execution of platform communications, focusing on creating concise, empathetic messages that transform routine interactions into opportunities for profound leadership development. Your work will ensure that the tone and clarity of platform content foster a sense of connection and drive meaningful change.
• • A key responsibility is to audit and refine existing CDL communications, assessing their effectiveness, usage, and alignment with audience needs. This involves establishing clear benchmarks and feedback mechanisms to continuously improve communication strategies and ensure they are meeting strategic objectives.
• • You will map out critical communication needs across diverse stakeholder groups, including CHROs, CEOs, middle management, and broader organizational teams. This comprehensive understanding will inform the creation of reusable communication templates, such as cascade emails, executive talking points, and guidance for middle managers, all tailored for enterprise clients.
• • Furthermore, you will build a robust system for ongoing, scalable communications that BetterUp can leverage and repurpose across its client base, ensuring consistency and efficiency in message delivery.
• • The role demands strong editorial and advisory capabilities, including drafting and editing high-level executive communications. This may involve ghostwriting articles for external publications, developing scripts for keynotes or internal addresses, and providing strategic counsel on how leaders can effectively cascade insights and foster a culture of daring leadership throughout their organizations.
• • You will act as a strategic thought partner for the CDL team, contributing to the overall communication strategy and ensuring alignment with BetterUp's broader mission and client objectives.
• • A crucial aspect of this position involves account-level communications and partner engagement. You will design and deliver highly customized communication plans for large enterprise partners, translating complex organizational strategies into language that resonates and is actionable at all levels of the hierarchy.
• • You will be responsible for building compelling launch narratives and engagement rhythms that generate initial belief and momentum for multi-month leadership journeys, and crucially, sustain that engagement through to completion.
• • Developing executive-voiced communications is paramount, enabling senior sponsors to communicate with credibility and authenticity. This includes crafting messages for program kick-offs, significant mid-program milestones, and reflective closing communications.
• • You will also explore and implement AI-enabled nudges and in-the-flow-of-work reinforcements to extend learning beyond formal sessions and touchpoints, embedding continuous development into the daily routines of leaders and their teams.
• • Close collaboration with CDL account leads is essential to deeply understand the unique strategic context, cultural landscape, and specific communication needs of each enterprise partner, ensuring that all communications are bespoke and highly relevant, rather than generic.
• • This role is at the forefront of driving human transformation within organizations, requiring a creative, strategic, and empathetic approach to communication that empowers leaders to embrace vulnerability, courage, and resilience.