Technical Product Manager, GTM Systems

📋 Description

• • Own and drive top-of-funnel go-to-market (GTM) systems initiatives across Lead-to-Opportunity (LtO) workflows, data enrichment orchestration, prospecting workflows, lifecycle activation, lead routing, and sales engagement operations.
• • Partner with GTM Systems Engineering, Revenue Operations, Sales, Marketing, Data, and Enterprise Platform teams to identify operational pain points, define scalable solutions, evaluate technical tradeoffs, and execute across Salesforce and adjacent GTM platforms.
• • Align cross-functional stakeholders including GTM, Revenue Operations, Marketing, Finance, Security, Legal, Data, and Enterprise Platform teams to drive execution cadence, prioritization, and delivery visibility.
• • Operationalize AI-native GTM workflows by defining scalable automation, orchestration, agentic workflows, and human-in-the-loop processes across the customer acquisition lifecycle.
• • Design and improve systems that support lead capture, enrichment, routing, activation, and pipeline generation using Salesforce and integrated GTM tooling.
• • Work within SOX/SOC2-controlled environments, ensuring adherence to SDLC, QA, release management, and operational governance standards.
• • Translate complex operational requirements into technical specifications for engineering teams, focusing on APIs, integrations, event-driven architectures, and enterprise SaaS ecosystems.
• • Manage data normalization, deduplication, territory assignment, lead routing, sequencing orchestration, and MQL/SQL lifecycle management at scale.
• • Communicate priorities, tradeoffs, risks, and execution plans clearly through written and verbal channels to technical and non-technical stakeholders.
• • Drive end-to-end execution of cross-functional initiatives from discovery and stakeholder alignment through operationalization and sustained delivery.
• • Evaluate and implement technical solutions that enhance scalability, governance, and long-term maintainability of GTM systems while operating in high-growth, ambiguous environments.
• • Collaborate with Engineering and Revenue Operations to ensure seamless integration between Salesforce, marketing automation platforms, enrichment providers, sales engagement tools, and routing engines.
• • Maintain deep awareness of attribution flows and GTM system interdependencies to optimize customer acquisition efficiency and data integrity.
• • Operate with a bias toward scalability and governance while maintaining agility in fast-moving, AI-native product environments.
• • Support global go-to-market operations by understanding regional business processes, territory models, and compliance requirements across markets.
• • Contribute to the design and governance of AI-driven workflows that augment human decision-making in GTM processes without compromising data security or compliance.
• • Ensure all GTM systems adhere to OpenAI’s enterprise security, legal, and data privacy standards while enabling rapid innovation in customer acquisition.
• • Maintain visibility into system performance and operational health to proactively address bottlenecks, data quality issues, and workflow failures.
• • Serve as the primary product owner for GTM systems, balancing short-term operational needs with long-term platform evolution.
• • Document system designs, integration dependencies, and operational workflows to enable knowledge sharing and onboarding across teams.
• • Advocate for user-centric design in GTM tooling by incorporating feedback from Sales, Marketing, and Revenue Operations teams into product roadmaps.