Technical SEO & Analytics - Mobility

📋 Description

• • S&P Global Mobility is embarking on a significant transformation, preparing to separate its Mobility Segment into a standalone public company. This exciting period of growth and evolution presents a unique opportunity to join a dynamic Digital Marketing Content team as a Technical SEO & Content Optimization Specialist. You will play a pivotal role in scaling organic growth across our digital ecosystem, operating at the critical intersection of website performance, technical search engine optimization, content architecture, data analytics, and conversion rate optimization. Your primary focus will be on driving measurable website performance and tangible business impact.
• • In this role, you will be instrumental in developing and executing a comprehensive, data-driven SEO content strategy. This strategy will be designed to significantly increase organic traffic, enhance user engagement, and boost lead conversion rates across our key digital web assets. Your efforts will support both organic and paid acquisition channels, ensuring a cohesive and effective digital marketing approach.
• • A core responsibility will be the meticulous execution of technical and on-page SEO optimization. This involves conducting in-depth keyword research, mapping search intent to user needs, and performing thorough competitive analysis to inform content creation and refinement. You will be tasked with applying the latest technical SEO best practices, including optimizing for crawlability, implementing effective internal linking strategies, refining metadata, and structuring content using schema markup, all with the goal of improving search engine rankings and visibility for our priority industry topics.
• • You will also be a key driver of Conversion Rate Optimization (CRO). This entails identifying opportunities to improve content-driven conversion performance by optimizing page structure, refining calls-to-action (CTAs), and enhancing user flows. Close collaboration with design, web development, and marketing operations teams will be essential to ensure content aligns seamlessly with user experience (UX) best practices and overarching conversion goals.
• • Continuous performance analysis and iterative improvement are central to this role. You will be responsible for analyzing page-level and site-wide performance metrics, including traffic, keyword rankings, user engagement, and conversion rates. This analysis will span evergreen content, campaign-specific content, and product-related content. Utilizing testing frameworks such as A/B testing, heatmaps, and session recordings will be crucial for driving ongoing, data-informed enhancements.
• • Enhancing our content architecture and information design will be another significant area of focus. You will work to refine content taxonomy, optimize internal linking strategies, and improve the overall information architecture. The aim is to simultaneously support superior SEO performance and provide an intuitive user navigation experience, ensuring clear and efficient pathways from initial discovery to final conversion.
• • This role demands strong cross-functional collaboration. You will work closely with team leads from growth marketing, product marketing, paid media, web development, and analytics. Balancing competing priorities and aligning content execution with broader revenue and pipeline goals will be key to success.
• • You will be joining a high-performing Digital Marketing Content team, contributing to our mission of providing invaluable insights derived from unmatched automotive data. You will collaborate closely with automotive industry experts who cover vehicle production forecasts, supply chain intelligence, aftermarket trends, and emerging mobility technologies. Your role is to translate this deep subject-matter expertise into search-optimized, performance-driven digital experiences that help our customers anticipate change and make decisions with conviction.
• • This position offers the chance to make a significant impact on the digital presence of S&P Global Mobility, a leader in automotive insights. You will contribute to shaping how the industry accesses critical information and leverages data to navigate the complexities of today's and tomorrow's automotive landscape. Your work will directly influence lead generation, brand visibility, and the overall effectiveness of our digital marketing efforts.