Job Overview
Location
Tokyo
Job Type
Full-time
Category
Marketing
Date Posted
May 21, 2026
Full Job Description
đź“‹ Description
- • Lead end-to-end user acquisition strategy for Japan, identifying growth opportunities and market trends specific to the Japanese mobile app and gaming ecosystem.
- • Plan, execute, and optimize large-scale UA campaigns across local platforms including Naver, Line, Google Ads, Unity, Moloco, DSPs, Game Media, and CTV, ensuring alignment with regional advertising norms and consumer behavior.
- • Conduct in-depth data analysis of campaign performance using KPIs to maximize ROAS, refining targeting, bidding strategies, and budget allocation based on real-time insights.
- • Design and run continuous A/B tests on creatives, ad copy, and audience segments to improve performance, ensuring cultural relevance and resonance with Japanese users.
- • Manage relationships with existing ad partners and agencies, while proactively identifying and onboarding new platforms and technologies to expand reach and efficiency in the Japanese market.
- • Collaborate closely with Creative, Product, Localization, Sales, and Data teams to align UA initiatives with broader company goals and ensure localized messaging and product positioning.
- • Generate and present comprehensive performance reports to stakeholders, translating complex data into clear strategic recommendations and actionable next steps.
- • Maintain up-to-date knowledge of emerging mobile advertising technologies, regulatory changes, and evolving UA trends within Japan’s digital landscape.
- • Operate with full ownership of Japan UA budget, balancing strategic planning with hands-on campaign execution across multiple channels.
- • Utilize mobile attribution tools such as AppsFlyer and Adjust to track user journeys, measure campaign effectiveness, and ensure accurate performance measurement across platforms.
- • Implement SDK networks and reward platform integrations to optimize user acquisition quality and retention in Japan’s highly competitive app market.
- • Ensure all UA efforts comply with local advertising standards and cultural expectations, adapting global strategies to fit regional preferences without compromising performance goals.
- • Drive innovation in user acquisition by testing novel formats, partnerships, and media channels unique to Japan’s mobile advertising ecosystem.
- • Maintain detailed documentation of campaign setups, optimizations, and learnings to enable scalability and knowledge sharing across global teams.
- • Serve as the primary point of contact for all Japan-specific UA matters, coordinating internally and externally to deliver consistent, data-backed growth outcomes.
- • Monitor competitor activity and market shifts in Japan to inform proactive strategy adjustments and maintain Almedia’s competitive edge in the region.
- • Contribute to global UA best practices by sharing insights from the Japanese market and integrating learnings into international campaigns.
- • Operate in a fast-paced, high-growth startup environment with direct accountability for revenue-driving results and scalability of user acquisition systems.
🎯 Requirements
- • 5+ years in mobile user acquisition or performance marketing with a proven track record of driving results and managing substantial budgets
- • In-depth knowledge of the digital advertising landscape and UA best practices in Japan
- • Fluency in English and Japanese is required
- • Hands-on expertise with major platforms (Naver, Line, Google Ads, Unity, Moloco) and familiarity with mobile attribution tools (e.g., AppsFlyer, Adjust)
- • Exceptional analytical skills to interpret large datasets and translate insights into actionable strategies
- • Ability to formulate comprehensive UA strategies while maintaining a hands-on approach to daily execution
🏖️ Benefits
- • Scale With Almedia: Have a real impact and grow alongside a startup that has been profitable from day one
- • High-Growth Environment: We encourage all staff to take ownership of projects and consistently raise the bar
- • Do More, Get More: Generous bonus scheme to ensure great, proactive work is valued
- • We Listen: We regularly add to our benefits through rigorous employee feedback
- • Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply
Skills & Technologies
Onsite
About Almedia Inc.
Almedia is a digital advertising company that develops technology and media solutions for brands seeking performance-driven campaigns. Its platform combines programmatic buying, data analytics, and proprietary optimization tools to deliver targeted display, video, and mobile inventory across North America. The company focuses on measurable outcomes, offering transparent reporting and audience insights to help advertisers maximize return on ad spend. Headquartered in Montreal, Almedia maintains direct publisher relationships and operates private marketplaces designed for mid-market and enterprise clients. Services include campaign management, creative production, and strategic consulting aligned with brand safety and viewability standards.
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