User Acquisition Lead - Growly

📋 Description

• • We are looking for a User Acquisition Lead to join our portfolio company Growly.
• • Growly is a global product company driven by exceptional teams.
• • Our principle is simple: no one wins alone.
• • We believe that changing products and markets is not as important as having a strong team that achieves results again and again.
• • We are developing three directions within one brand:
• • Tools for working with documents - editing, conversion, signing, and protecting files in one place.
• • A platform for developing cognitive skills - training memory, attention, and thinking speed through scientifically grounded tests and practices.
• • A platform for career development - resumes, motivational letters, job search, and support at every stage of career development.
• • We are not looking for a vacancy, but for a person who will raise the bar for the team - maybe it's you.
• • The tasks awaiting our User Acquisition Lead include:
• • Communication with advertising partners.
• • Participation in the Management Board of the product.
• • Building a quarterly marketing strategy.
• • Achieving goals for scaling.
• • Coordination and people management of the team.
• • Synchronization with the creative team.
• • Close interaction with the Head of AI regarding the automation of marketing processes.
• • What is important to us:
• • Must-have:
• • 1. Experience in analyzing competitors and working with Spy Tools (Similarweb, BigSpy, AppMagic).
• • 2. Practical experience in setting up ads from scratch in Google Ads and Meta Ads, with an exit to budgets > $100k/month.
• • 3. Understanding of metrics CAC, CPC, LTV, ROI, CR.
• • Nice-to-have:
• • Experience working with both web wrappers and apps.
• • Experience in people management (mentoring, hiring, building PDP, firing).
• • Experience in automations and AI (setting up auto-rules, working with Claude).
• • How we work - our values:
• • Openness - Be Brave. Embrace Change. Value Feedback. Courage to speak the truth and listen to others - even when it's uncomfortable.
• • Ownership - Take charge. Deliver results. Here, we don't ask 'where is my KPI' - we come with 'I see how to do better'.
• • Bias for Action - Quick Moves, Big Wins. We make decisions quickly and love action more than endless negotiations. Better to try, make a mistake, and learn than to do perfectly, but late.
• • Growth - Evolve Today, Excel Tomorrow. We don't stop at what we've achieved - neither as a business nor as individuals. We set a high bar and move towards it every day.
• • What we offer:
• • Internal professional clubs: marketing, development, finance, etc.
• • Professional development compensation: training, courses, conferences.
• • Medical insurance and corporate doctor.
• • Compensation for the Mental Health program.
• • Free sports classes with corporate trainers.
• • Breakfasts and lunches in the office.
• • Autonomous office. Our offices work during power outages and water cuts - with stable internet, electricity, and all amenities. The team works comfortably even in difficult conditions.
• • Ready to win in a team where everyone supports each other? We're waiting for you!
• • In SKELAR, we have created an environment for professional self-realization:
• • SKELAR Platform. This operational core of a venture builder helps founders quickly go from zero to one. So, teams of businesses focus on the product - and 10+ teams in the Platform cover functions like Legal, Finance, HR, Admin, Talent Acquisition, Employer Branding, IT, and others.
• • Network and experience exchange as part of the culture. Among our colleagues are cofounders who have launched not one business, and also the strongest specialists on the market. So, we have access to the necessary expertise at hand.
• • Exclusive domain education. We have created our own training programs for team members by choice - from a 2-month school for beginner managers to intensives on AI and professional clubs on development, product management, etc.
• • Influence on systemic support for Ukraine. We have a charitable foundation, SKELAR foundation, created by our own employees - and through each employee, we implement important social projects. For example, we founded the first AI accelerator for veterans in Europe https://veteranventure.skelar.tech/ and are forming a platform for supporting veterans at the state level.
• • Ecosystem for productive work. For Skelar employees, we have created spaces that inspire results - with a sports hall, a skatepark, green zones in Bali, and libraries. In spaces where service, safety, and comfort are synchronized with the pace of team growth, we get a wow experience and work more efficiently.
• • We will tell you more about this at our meeting-get-to-know-you.
• • We invite you to build the next big everything in SKELAR together!