Job Overview
Location
Remote - US
Job Type
Full-time
Category
Marketing
Date Posted
April 22, 2026
Full Job Description
đź“‹ Description
- • As the Vertical Marketing Lead for Socure’s Marketplace GTM Pod, you will own the strategic positioning, solution packaging, and go-to-market execution for a defined industry segment, directly influencing pipeline, revenue growth, and competitive differentiation in the identity and fraud prevention space.
- • Day to day, you will define and execute vertical marketing strategies, develop ICPs and value propositions, partner with Product and Data Science to embed AI-driven insights into messaging, create field-ready enablement assets (decks, playbooks, battlecards, ROI tools), and coordinate integrated campaigns across email, webinars, paid/organic channels, and SDR outreach to generate qualified pipeline.
- • You will join a mission-driven team at Socure, a leader in identity trust infrastructure for the digital economy, where high autonomy, cross-functional collaboration, and a bias for action are valued as you work closely with GTM leadership, Sales, Product, RevOps, and Data Science to commercialize new capabilities and win in your assigned market.
- • In this role, you will deepen your expertise in vertical B2B marketing within high-growth SaaS and fintech, sharpen your ability to translate complex AI capabilities into compelling industry narratives, and drive measurable impact on pipeline, revenue, win rates, and strategic account growth — positioning you as a key influencer in Socure’s go-to-market success.
🎯 Requirements
- • 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments
- • Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives
- • Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives
- • Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority
- • Analytical rigor and experience tying marketing programs to business outcomes
- • Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment
🏖️ Benefits
- • Opportunity to work on a mission-critical identity trust infrastructure impacting businesses, governments, and millions of people daily
- • High autonomy and strategic influence as a key owner of vertical positioning and go-to-market execution for a defined GTM Pod
- • Close collaboration with elite teams across Product, Sales, Data Science, RevOps, and Marketing in a high-bar, owner-minded culture
- • Remote work flexibility within the US
- • Equal opportunity employer committed to diversity, equity, and inclusion
Skills & Technologies
About Socure Inc.
Socure Inc. provides digital identity verification and fraud prevention software for financial services, fintech, e-commerce and government clients. The platform applies machine learning and graph-based analytics to link and validate identity elements in real time, detecting synthetic identities, account takeover and document fraud. It integrates via APIs and SDKs for onboarding, KYC/AML compliance and transaction monitoring, aiming to reduce false positives and manual reviews while improving approval rates for legitimate users worldwide.
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