Job Overview
Location
United States
Job Type
Full-time
Category
Marketing
Date Posted
May 16, 2026
Full Job Description
đź“‹ Description
- • Own and evolve the end-to-end Go-To-Market strategy across all channels to drive scalable, repeatable growth for a B2B SaaS platform targeting developers, platform engineers, and CTOs.
- • Design, launch, and optimize integrated marketing campaigns spanning digital advertising, content, SEO, partnerships, events, and product-led growth initiatives to generate high-quality, conversion-ready sales pipeline.
- • Build and refine WunderGraph’s brand messaging and positioning to establish the company as a category leader in API development tools, ensuring clarity, credibility, and top-of-mind awareness across developer communities and industry media.
- • Run rapid experimentation across the marketing funnel to identify high-impact channels, messages, and tactics—testing hypotheses, iterating quickly, and scaling what works while eliminating underperforming efforts.
- • Implement and manage the full marketing tech stack including Salesforce, Koala, ActiveCampaign, analytics platforms, and automation tools to track performance, attribute revenue, and optimize ROI.
- • Collaborate cross-functionally with Sales, Product, and Customer Success teams to align messaging, share insights, and ensure marketing initiatives directly support revenue goals and product adoption.
- • Lead thought leadership initiatives including technical blogs, webinars, conference speaking engagements, and community outreach to position WunderGraph as a trusted voice in the developer tooling space.
- • Develop, scale, and manage a high-performing marketing team from inception, recruiting talent and building processes that support consistent execution as the company scales.
- • Define and track core marketing metrics including CAC, LTV, SQLs, pipeline velocity, conversion rates, and campaign ROI to ensure data-driven decision-making and accountability for revenue impact.
- • Shape and refine the customer journey from awareness to conversion by optimizing landing pages, nurture sequences, lead scoring, and handoff processes to Sales with precision.
- • Maintain deep understanding of enterprise software markets, API ecosystems, and developer behavior to tailor campaigns and messaging that resonate with technical buyer personas.
- • Act as a strategic partner to the CCO and Founders, ensuring marketing is not a reactive function but a core driver of company trajectory, product strategy, and business growth.
- • Work in a fully remote, distributed environment with global overlap requirements, demonstrating autonomy, initiative, and strong communication across time zones.
- • Take ownership of day-to-day execution while maintaining a strategic lens: from writing campaign copy to analyzing funnel data to coaching team members—all with a bias for action.
- • Cultivate a culture of innovation and experimentation within marketing, encouraging testing, learning from failure, and institutionalizing best practices that compound over time.
- • Represent WunderGraph externally through public speaking, media interactions, and community engagement to amplify brand visibility and credibility among developer audiences.
- • Ensure all marketing activities are aligned with WunderGraph’s Core Beliefs: transparency, ownership, simplicity, and building the company everyone wants to work for.
🎯 Requirements
- • Proven track record of growth or marketing leadership in fast-growing B2B SaaS, preferably in dev-first or developer tool environments
- • Deep understanding of enterprise software markets, API platforms, and technical buyer personas
- • Hands-on experience running data-driven campaigns that directly drove pipeline and revenue
- • Fluency in full GTM stack: paid channels, SEO, ABM, PLG, email automation, and analytics tools
- • Strong sales exposure and understanding of revenue cycles, deal dynamics, and quota attainment
- • Experience leading and scaling a marketing team from a small group to a high-performing function
🏖️ Benefits
- • Fully remote work with the flexibility to work from wherever you thrive
- • Choice of preferred work hardware
- • Discretionary PTO to recharge as needed
- • Competitive compensation package
- • Healthcare benefits offered according to local standards based on location
- • Global team retreats and co-working space options available worldwide
Skills & Technologies
Go
Remote
About WunderGraph Inc.
WunderGraph Inc. builds an open-source GraphQL federation and API composition platform that turns microservices, databases and third-party APIs into secure, unified endpoints. Developers deploy its runtime and SDK to generate type-safe clients, caching, authentication and real-time subscriptions without hand-writing resolvers. The system supports REST, GraphQL, gRPC and databases, enabling teams to ship faster while enforcing governance and performance controls across distributed backends.
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