VP of Revenue

📋 Description

• • As the Vice President of Revenue at EZ Texting, you will be the driving force behind our sustainable revenue growth and customer retention strategies, overseeing the entire customer lifecycle from acquisition to ongoing engagement.
• • This pivotal role demands a strategic and operational leader to own all customer-facing revenue functions, including Sales, Customer Success, Account Management, Support, and Customer Experience (CX).
• • You will have direct accountability for critical revenue metrics such as bookings, expansion revenue, renewal rates, churn reduction, and net revenue retention (NRR), ensuring predictable and robust financial performance.
• • As a key member of the senior leadership team, you will be instrumental in shaping and executing our go-to-market strategy, developing comprehensive revenue plans with significant P&L responsibility.
• • Reporting directly to the CEO, you will foster deep collaboration with cross-functional leaders in Marketing, Product, Finance, Business Intelligence, Revenue Operations, and Engineering to ensure seamless alignment between customer experience, operational efficiency, and commercial success.
• • EZ Texting operates a high-volume, transactional, product-led growth (PLG) revenue model, serving a vast base of over 25,000 active customers.
• • Success in this role hinges on your proven ability to manage revenue at scale, where automation, sophisticated segmentation, lifecycle orchestration, and data-driven prioritization are paramount, rather than relying on bespoke, one-off deal-making.
• • You will be responsible for setting overarching revenue strategy, defining ambitious targets, and developing detailed operating plans that span all customer segments, from SMB to mid-market.
• • A core responsibility is to deliver a single, accurate, and defensible revenue forecast, encompassing both new bookings and renewal projections.
• • You will act as an executive partner in critical pricing and packaging decisions, collaborating closely with Pricing, Finance, and Product teams to ensure that customer behavior, revenue performance, and operational capabilities are intrinsically woven into our commercial strategy.
• • Partnering with cross-functional leaders, you will identify, test, and scale new revenue streams, explore innovative channels, and refine coverage models, providing executive direction and strategic judgment while empowering functional owners to execute autonomously.
• • Your mandate includes designing and optimizing a unified customer lifecycle, ensuring a smooth and consistent experience from initial acquisition through renewal and ongoing support.
• • You will meticulously align Sales, Customer Success, Account Management, and Support motions to eliminate friction points and ensure clear lines of accountability across all customer touchpoints.
• • A key focus will be ensuring that our Support function operates not merely as a cost center, but as a strategic lever for customer retention and value realization.
• • You will collaborate closely with Marketing to ensure alignment on Ideal Customer Profile (ICP) definition, demand generation efforts, sales enablement, and brand positioning, all directly contributing to revenue outcomes.
• • You will oversee the strategic development and execution of renewal, expansion, cross-sell, and pricing strategies for our existing customer base.
• • While operating at scale, you will also be prepared to engage directly in high-impact renewal discussions, critical escalations, and strategic customer conversations to ensure customer success and retention.
• • You will cultivate a strong culture of retention acumen and revenue ownership throughout our post-sales and support teams, empowering them to see themselves as key contributors to our financial success.
• • Rigorous pipeline management, accurate renewal forecasting, and detailed cohort-based performance analysis will be foundational to your operational approach.
• • You will apply and operationalize key SaaS metrics, including Customer Acquisition Cost (CAC) payback period, Lifetime Value (LTV), Net Revenue Retention (NRR), Gross Revenue Retention (GRR), expansion rates, and support health indicators, to drive informed decision-making.
• • You will partner with Business Intelligence and Revenue Operations to guarantee data integrity, optimize tooling effectiveness, and ensure consistent, reliable reporting across all revenue functions.
• • You will lead, develop, and retain a high-caliber team of leaders across Sales, Customer Success, Account Management, Support, and CX.
• • Building leadership bench strength through effective coaching, performance management, succession planning, and deliberate talent development will be a key priority.
• • Establishing clear expectations, defining role clarity, and ensuring accountability across all customer-facing teams are essential for operational excellence.
• • You will strategically allocate resources and headcount to maximize revenue impact and optimize operational efficiency.
• • You will foster strong partnerships with Product, Marketing, Finance, Business Intelligence, Revenue Operations, and Engineering to ensure cohesive go-to-market execution and a superior customer experience.
• • Establishing tight customer feedback loops will be crucial for informing product roadmap decisions, prioritization, and market readiness.
• • You will represent revenue performance, customer health, and associated risks at the executive and Board of Directors levels, providing clear and concise insights.
• • This role is critical to EZ Texting's mission of empowering small and medium-sized businesses with effective communication tools, and your leadership will directly impact our ability to scale and serve our growing customer base.