VP, Product Marketing

📋 Description

• • As VP of Product Marketing at Fleetio, you will serve as the CMO’s #2 and thought partner, driving cohesion across Product, Marketing, and Sales while shaping how the platform is positioned across industries, personas, and use cases to build confidence with customers, analysts, and the market.
• • Day to day, you will build and lead a world-class Product Marketing organization, design GTM alignment rituals with Sales and Product, elevate messaging from feature-function to business value storytelling, lead website and narrative updates, partner with Sales Enablement to build field confidence, create scalable enablement frameworks, build an Analyst Relations program with Gartner, Forrester, and IDC, translate insights into GTM and product strategy, lead competitive intelligence, partner on pricing and packaging, embed with Product to shape roadmap prioritization, drive cross-functional campaign consistency, and lead brand-product narrative integration.
• • Fleetio is a modern software platform helping thousands of organizations manage fleet operations, backed by $450M in Series D funding (March 2025), a founding member of the Rails Foundation, and experiencing rapid growth with raving fans and new customers signing up daily. The company values innovation, inclusivity, and merit-based employment.
• • In this role, you will achieve scalable GTM alignment, establish best-in-class Analyst Relations, unify product and brand narratives, develop enterprise-grade messaging and enablement frameworks, mentor and grow a high-performing PMM team, and directly influence product roadmap and go-to-market success through strategic leadership and storytelling excellence.