VP, Product Marketing

Assured Allies Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end product marketing strategy and positioning for Assured’s Agentic Claims Orchestration platform, defining how Assured competes against internal AI builds, legacy core systems, and emerging entrants in the P&C insurance claims space.
• Translate complex AI, agent-based, and platform capabilities into clear, credible, business-outcome language that resonates with Chief Claims Officers (CCOs) and Chief AI Officers (CAIOs), turning technical features into trusted value propositions.
• Build and own the messaging architecture that informs all marketing, sales, and product materials, ensuring consistency and clarity across every customer-facing artifact.
• Design and execute the Land GTM narrative focused on winning the "Build vs. Buy with AI" argument with enterprise insurers, creating CCO-grade pitches, analyst-grade category POV, and field-grade objection libraries that drive competitive deal wins.
• Develop and lead the Expand GTM playbook to increase claim-share and process penetration within existing accounts, turning initial beachhead deployments into full-platform adoptions across the claims lifecycle.
• Define and optimize product packaging, pricing, and value positioning to align with enterprise buyer expectations and maximize revenue potential across the product portfolio.
• Hire, develop, and lead a small, senior, AI-first product marketing team, setting high standards for quality, speed, and impact across all deliverables.
• Partner daily with Sales to enable deal execution—co-piloting critical customer meetings, deconstructing sales decks against live opportunities, and providing field teams with actionable guidance that moves pipeline.
• Collaborate closely with Product leadership to shape the "better together" AI roadmap, ensuring product development aligns with market needs and GTM strategy.
• Elevate all marketing artifacts by integrating evolved positioning with Brand & Design teams to ensure visual and narrative systems reinforce each other across all external communications.
• Establish Assured as the recognized operating model for AI-driven claims processing, defining the category rather than merely participating in it.
• Serve as the primary internal anchor for GTM enablement, ensuring Sales, Product, and Leadership are aligned on messaging, positioning, and market narrative.
• Maintain a builder’s mindset: comfortable creating processes, playbooks, and systems from scratch in a fast-moving, resource-constrained environment with minimal legacy infrastructure.
• Drive high ownership across all responsibilities—balancing strategic thinking with hands-on execution, from crafting executive messaging to refining sales collateral.

🎯 Requirements

• 10+ years in product marketing with senior leadership experience and a track record of defining category-level positioning in a technical, AI-driven domain
• Demonstrated ability to translate complex technical capabilities into clear, credible language that resonates with senior, non-technical executive buyers (e.g., CCOs, CIOs, CAIOs)
• Proven experience selling into or marketing to enterprise buyers in insurance, fintech, or regulated industries
• Exceptional writing and verbal communication skills—ability to distill complexity into clarity for any audience and confidently engage with C-suite executives
• A builder’s mindset: comfortable creating GTM playbooks, messaging frameworks, and systems from scratch in a fast-paced, early-stage environment
• Proven people leadership experience: ability to hire, develop, and motivate a small, senior team to deliver high-impact results

🏖️ Benefits

• Competitive salary and equity packages
• Platinum medical, dental, and vision healthcare plans
• Free life insurance, including long-term and short-term disability coverage
• Unlimited PTO with paid holidays
• Maternity and paternity leave
• Assured contributes 3% of your income to your 401(k), regardless of your contribution
• Remote work benefits: lunch provided 2x/week, monthly phone stipend, and home office allowances
• Health FSAs and HSAs for pre-tax medical expense accounts
• Regular team events and offsites

Skills & Technologies

Remote

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Assured Allies Inc.

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About Assured Allies Inc.

Assured Allies provides a technology platform that predicts and helps prevent age-related disability for insurance carriers and their policyholders. The company uses data science and behavioral science to identify individuals most at risk of future functional decline, then delivers personalized interventions aimed at extending independence and reducing long-term care claims. Its flagship products, AgeAssured and FutureProof, integrate with insurers to offer policyholders coaching, assessments, and support services designed to improve health outcomes while lowering costs for carriers and families.

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