Web Analyst, Growth & Marketing

📋 Description

• • Join Monzo Bank, a revolutionary fintech company on a mission to make money work for everyone, and help shape the future of banking by optimizing our website and enhancing user experience.
• • As a Web Analyst within the Growth Product team, you will play a pivotal role in driving website performance and user engagement, contributing directly to Monzo's rapid growth and its reputation for building a bank that customers truly love.
• • You will collaborate closely with a talented cross-functional team, including data scientists, analytics engineers, product managers, and engineers, to power our website and achieve key objectives of increasing volume while maintaining high quality.
• • Your primary responsibility will be to ensure comprehensive capture of all critical user actions on our website, transforming raw data into easily digestible reports and insightful dashboards.
• • These reports will highlight key performance indicators such as website visits, conversion rates, user engagement patterns, and the effectiveness of user journeys through the site.
• • You will act as the guardian of our web analytics data, ensuring its accuracy and integrity by working hand-in-hand with engineers to implement correct tracking mechanisms and swiftly resolve any identified issues.
• • Maintaining meticulous tracking plans and up-to-date data definitions will be crucial to ensure the reliability and consistency of our data.
• • A significant part of your role will involve leveraging advanced data analysis techniques to deeply understand our organic search performance.
• • This entails translating complex search data into clear, actionable insights that will inform and improve our content strategy, website technical SEO, and link-building initiatives.
• • You will essentially be the data-driven guide, empowering our marketing and product teams to enhance online visibility, attract higher quality traffic, and ensure our content resonates effectively in search engine results.
• • Exceptional communication skills are paramount, as you will be tasked with presenting complex analytical findings to a diverse audience, ranging from technical experts to non-technical stakeholders.
• • You will foster seamless collaboration with marketing and product teams, translating their business questions into well-defined and impactful data projects.
• • Proactively staying abreast of the latest trends and advancements in web analytics will be essential to maintain Monzo's competitive edge and ensure we are utilizing the most effective tools and methodologies.
• • Monzo operates with a strong culture of data-driven decision-making, valuing powerful, real-time analytics and empowering all business functions with data insights.
• • While our main tech hub is in London, our data teams are distributed across the UK, fostering a flexible and inclusive working environment.
• • We embrace flexibility, connection, and wellbeing, offering the freedom to work in a way that best suits your life, whether that involves managing personal commitments or optimizing your workday.
• • This role offers the unique opportunity to contribute to a product that has garnered significant customer loyalty, with over 80% of our growth stemming from word-of-mouth and referrals.
• • You will be instrumental in continuing this success by providing data-backed recommendations that enhance the user journey and drive further organic growth.
• • By joining Monzo, you will be part of a company that is not just a bank, but a movement to fundamentally change how people interact with their money, making it more accessible, transparent, and enjoyable.
• • Your work will directly impact millions of customers, helping them achieve their financial goals and live better lives.
• • This is an opportunity to work in a fast-paced, innovative environment where your contributions are valued and have a tangible impact on the company's success and its mission.