Webflow Designer Developer Lead

📋 Description

• • Are you a visionary designer and a skilled developer with a passion for bringing digital experiences to life? Do you thrive in a fast-paced, hyper-growth environment where your contributions directly shape the company's brand and market presence? AirOps, the pioneering end-to-end content engineering platform for the AI era, is seeking an exceptional Webflow Designer & Developer Lead to own our marketing website from concept to execution.
• • In today's rapidly evolving digital landscape, where AI-driven platforms are redefining discovery, AirOps empowers brands to be found and stay found. We are experiencing unprecedented growth, having quintupled our revenue in the past year by enabling marketing teams at industry leaders like Ramp, Chime, Carta, and Rippling to transform content quality into a sustainable competitive advantage. Our innovative platform equips marketers to navigate this new discovery paradigm, identify high-impact opportunities, and create accurate, on-brand content that earns citations from AI and builds trust with human audiences. With backing from prominent investors such as Greylock, Unusual Ventures, Wing VC, and Founder Collective, we are building the intelligent systems that will define the future of marketing leadership.
• • You will be an integral part of our small but incredibly impactful Brand Team. This team comprises talented designers, a customer marketing lead, a social media lead, and a copywriter, all collaborating to forge a brand that distinguishes itself in a crowded market. We operate with a scrappy, creative, and highly collaborative spirit, fostering an environment where innovation thrives. Reporting directly to the Head of Brand, you will engage daily with our Growth & Content teams, contributing to performance-driven initiatives. If you are drawn to teams characterized by high trust, significant agency, and a culture of frequent experimentation and rapid deployment, you will find your perfect fit here.
• • This role offers a unique opportunity to be the sole owner of the AirOps marketing website, encompassing design, development, and ongoing optimization, all within the Webflow platform. You will conceptualize, design, and build pages without the need for handoffs or waiting periods. If you possess the ability to envision a page, collaborate effectively with a talented team, craft aesthetically pleasing designs, and bring them to life in Webflow, this position is tailor-made for you.
• • You will collaborate closely with our Brand and Marketing teams to launch a variety of web assets, including high-converting landing pages, detailed product pages, engaging campaign microsites, and innovative interactive experiences. We operate at a rapid pace and place a premium on design craft and execution excellence, so a similar commitment is expected from you. This is a high-impact position within a company that is defining a new category in the AI space. You will join a team of intellectually curious, low-ego, and exceptionally talented individuals, wielding substantial ownership over how AirOps presents itself to the world.
• • **Key Responsibilities:**
• • **Own the Website End-to-End:** Take full ownership of the AirOps marketing website, managing everything from initial design concepts and user experience flows to final development and continuous optimization, all within Webflow. This involves translating complex product positioning, compelling campaign ideas, and core brand narratives into visually stunning and high-converting web experiences, and then bringing them to life through meticulous Webflow development.
• • **Develop Diverse Web Assets:** Design and launch a wide array of web content, including but not limited to, high-performance landing pages for marketing campaigns, in-depth feature pages showcasing product capabilities, compelling customer success stories, dynamic campaign microsites, and innovative interactive web elements.
• • **Provide Team Support and Enablement:** Address smaller, day-to-day website requests from various teams across the company. Furthermore, you will play a crucial role in educating and empowering other team members, including designers, to effectively utilize Webflow, fostering a company-wide understanding and capability.
• • **Collaborate on Growth Initiatives:** Partner closely with our Growth & Distribution team to develop and implement conversion-optimized pages. This includes actively participating in A/B testing strategies to continuously improve website performance and user engagement.
• • **Maintain and Extend Design System:** Uphold and enhance our existing design system to ensure visual consistency, brand integrity, and scalability across all web properties as the company continues its rapid growth trajectory.
• • **Optimize for Performance and Accessibility:** Meticulously optimize all web assets for peak performance, ensuring fast loading times. Implement best practices for web accessibility (WCAG compliance) and search engine optimization (SEO), adhering to AEO (AI-driven Optimization) principles.
• • **Implement Advanced Interactions and Animations:** Integrate sophisticated animations, dynamic interactions, and subtle micro-details to significantly elevate the user experience and brand perception.
• • **Manage Dynamic Content:** Effectively manage Webflow CMS collections and dynamic content structures to support our expanding content library and ensure efficient content delivery.
• • **Contribute to Creative Strategy:** Actively participate in creative brainstorming sessions, contributing innovative ideas and helping to push the boundaries of what is possible with our web presence.
• • **Leverage AI and Data for Optimization:** Integrate AI tools and Machine Learning Platforms (MCPs) into your workflow to enhance efficiency and effectiveness. Closely monitor website performance metrics, analyze user behavior, and iterate on designs and functionality based on real-world data. This is a role that emphasizes continuous improvement and data-driven decision-making.
• • At AirOps, we are building the future of marketing in the AI era. This is your chance to make a significant impact on a category-defining product and a rapidly growing company. Join us and help shape how the world discovers and engages with AI-powered marketing solutions.