YouTube Principal Strategist

📋 Description

• • As a YouTube Principal Strategist at Tinuiti, you will serve as the senior thought leader for YouTube strategy across client portfolios, driving high-impact decisions that align media investment with business outcomes through data, product innovation, and cross-functional leadership.
• • Day to day, you will lead executive client touchpoints, shape multi-quarter roadmaps, act as the primary internal and external champion for YouTube as a holistic discovery engine, partner with Product and Growth teams to co-develop first-to-market solutions, and mentor teams on integrating YouTube across Search, Social, TV, Audio, and SEO.
• • Tinuiti is the largest independent full-funnel marketing agency in the U.S., managing $4 billion in digital media with over 1,200 employees, united by a mission to eliminate waste and scale what works through its proprietary Bliss Point technology and a culture of ownership, innovation, and client-centric growth.
• • In this role, you will deepen your expertise in YouTube’s full ecosystem, influence C-suite strategy, shape agency-wide product roadmaps, establish best-in-class measurement frameworks, and leave behind scalable frameworks, playbooks, and thought leadership that elevate both client outcomes and Tinuiti’s market position.