Way

About Way

Way is the premier all-in-one experiential platform designed for enterprise brands seeking to power signature activations, unique experiences, and ongoing programming. Serving a global clientele, including leading brands like Graduate Hotels, Way enables seamless creation, marketing, and management of brand-defining customer journeys directly integrated into digital channels. Its robust platform streamlines operations, providing a 360-degree view for resources, payments, and partners, accessible across an organization. Notably, Way empowers local teams in over 30 markets to deliver unforgettable experiences, driving brand loyalty and demonstrating a significant impact on customer satisfaction, with one client reporting 90% of guests positively impacted by Way-powered experiences.