(AI-First) Sales Funnel Conversion Specialist

📋 Description

• • As a pivotal member of Humanintelligence Inc., you will step into the role of a Sales Funnel Conversion Specialist, operating within an AI-First framework. This is a high-performance, remote position designed for an individual who is not just marketing-savvy, but a true conversion architect. Your primary mission is to meticulously build, rigorously optimize, and strategically scale high-converting sales funnels across our diverse ecosystem of brands. This is a hands-on, results-driven role where your impact will be directly measured by your ability to maximize conversions, significantly increase revenue per visitor, and relentlessly improve performance metrics across every digital touchpoint.
• • You are expected to be an autonomous, highly analytical, and performance-obsessed operator. You will collaborate directly with leadership and brand owners, translating strategic goals into tangible revenue growth through the implementation, testing, and scaling of effective sales funnels.
• • Your core responsibilities will encompass the entire funnel lifecycle. This includes architecting, building, and deploying comprehensive funnel ecosystems within GoHighLevel (GHL). You will be responsible for creating various funnel types, such as landing pages, sales pages, webinar funnels, Video Sales Letter (VSL) funnels, product funnels, and membership funnels, complete with sophisticated upsell and downsell flows.
• • Configuration of critical GHL components will be a daily task, including pipelines, complex automation workflows, triggers, personalized email and SMS sequences, and seamless checkout processes. A crucial aspect of your role will be ensuring flawless integrations with our CRM, payment gateways, and essential tracking systems. Rigorous end-to-end quality assurance (QA) of every funnel will be paramount before any traffic is directed to it, ensuring a smooth user experience and maximizing conversion potential.
• • A significant portion of your role will be dedicated to Conversion Rate Optimization (CRO) and A/B testing. You will proactively implement ongoing A/B split tests across a multitude of elements, including headlines, calls-to-action (CTAs), page layouts, creative assets, pricing structures, and copy variations. Your objective is to continuously refine and enhance performance based on key metrics such as conversion rate, Return on Ad Spend (ROAS), bounce rate, and detailed user behavior data. You will be empowered to run autonomous testing cycles, generating ongoing performance insights with the overarching goal of achieving month-on-month improvements for every funnel under your management.
• • Embracing an AI-First approach, you will leverage cutting-edge AI tools to accelerate and enhance funnel creation and optimization. This includes utilizing AI for generating high-converting copy, designing landing pages, creating compelling ad creative, scripting VSLs, developing effective email sequences, and structuring attractive offers. You will be adept at rapidly prototyping funnels using AI-generated content and then refining these prototypes through rigorous testing and data analysis. A strong comfort level with modern AI tools for copywriting, creative asset generation, video production, and funnel optimization is essential.
• • You will also play a key role in designing and supporting retargeting campaigns across major advertising platforms, including Meta (Facebook/Instagram), Google Ads, YouTube, TikTok, and LinkedIn, where applicable. This involves ensuring the correct implementation of pixel tracking, event tracking, and audience segmentation, while meticulously optimizing campaigns for Cost Per Acquisition (CPA), Cost Per Lead (CPL), and ROAS.
• • Copywriting and messaging optimization are integral to your success. You will be responsible for writing and refining compelling landing page copy, persuasive sales page messaging, engaging email sequences, informative webinar scripts, and impactful ad copy. Your writing must demonstrate strong psychological positioning, clear articulation of offers, and high-impact calls-to-action. All messaging must be conversion-focused and strategically aligned with Western buyer psychology to resonate effectively with our target audience.