Senior Search & Technical SEO Manager

Tipalti, Inc.

Job Overview

Location

Remote (US)

Job Type

Full-time

Full Job Description

📋 Description

• Lead the technical and strategic foundation of organic growth across Tipalti’s global web presence, focusing on traditional search engines, AI Overviews, and emerging answer engines like ChatGPT and Perplexity.
• Develop and maintain the technical SEO roadmap, improve crawlability, indexing, internal linking, schema implementation, and site architecture; partner with WebOps and engineering teams to implement improvements.
• Lead organic search strategy for revenue-driving product and pillar pages; translate keyword demand and market signals into content hierarchy and pillar frameworks; collaborate with CRO to improve search-driven conversion pathways.
• Develop Generative Engine Optimization (GEO) strategies to improve visibility across AI Overviews and generative search platforms; define frameworks for AI retrieval and machine-readable discovery; guide schema and structured data strategies for entity recognition.
• Strengthen domain authority and trusted citations across the financial operations ecosystem; identify opportunities in industry publications, SaaS directories, analyst reports, and trusted finance media; partner with PR and agencies to operationalize authority-building initiatives.
• Align organic search strategies with paid search insights; collaborate with SEO content, WebOps, CRO, and marketing teams to prioritize initiatives that improve organic growth performance.
• Tipalti is an AI-powered finance automation platform serving over 5,000 global companies across 200+ countries and 120 currencies; headquartered in the San Francisco Bay Area with global offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam, Tbilisi, and Medellin.
• Opportunity to shape Tipalti’s search performance in modern search ecosystems, drive pipeline contribution, brand visibility, AI search visibility, and domain authority growth while working in a collaborative, inclusive culture that values diverse individuals and offers career coaching and flexible work.

🎯 Requirements

• 7+ years of experience in SEO, organic growth strategy, or web strategy, preferably within B2B SaaS or technology companies.
• Strong expertise in technical SEO, site architecture, crawlability, indexing, and search infrastructure.
• Experience developing and executing SEO strategies for product-led or B2B SaaS organizations, particularly across high-intent product and solution pages.
• Deep understanding of search intent, content architecture, topical authority, and internal linking frameworks that drive scalable organic growth.
• Proven ability to develop and influence SEO roadmaps and strategic initiatives aligned with broader marketing and demand generation goals.
• Experience managing or influencing SEO program budgets, including agencies, platforms, and growth initiatives.
• Experience working with WebOps, engineering, or development teams to guide implementation of technical SEO improvements across complex websites.
• Strong familiarity with JavaScript-based websites and modern rendering frameworks, including how search engines crawl, render, and index JS-driven content.
• Experience performing technical SEO audits, including analysis of crawl behavior, page performance, redirects, canonicalization, and structured data.
• Strong knowledge of schema and structured data strategies that improve machine readability, entity recognition, and search visibility.
• Familiarity with modern search ecosystems including AI Overviews, answer engines, and generative search platforms.
• Experience using SEO and analytics platforms such as Google Analytics, Google Search Console, Looker Studio, Ahrefs, SEMrush, Screaming Frog, and Sitebulb.
• Familiarity with AI visibility and discovery platforms such as Profound or similar tools used to track brand presence across AI-driven search ecosystems.
• Experience building or working with AI agents, AI-assisted workflows, or automation frameworks that support SEO research, competitive analysis, or discovery monitoring.
• Strong analytical mindset with the ability to translate search insights into site architecture improvements, pillar strategies, and scalable organic growth initiatives.
• Proven ability to work cross-functionally across marketing, WebOps, product, and analytics teams to drive search performance improvements.

🏖️ Benefits

• Remote working model
• Competitive salary and equity
• Matching 401K
• Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
• 15 days of PTO
• Phone/internet allowance
• Regular company-wide social events
• Multiple ERG groups celebrating diversity and creating an inclusive culture

Skills & Technologies

JavaScript

Senior

Remote

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Tipalti, Inc.

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About Tipalti, Inc.

Tipalti provides cloud-based accounts payable automation software to streamline supplier payments, invoice processing, tax compliance, and global remittances. Its platform integrates with ERP and accounting systems, offering self-service supplier onboarding, multi-currency payments, fraud controls, and real-time analytics, serving mid-market and enterprise clients worldwide.

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