LinkedIn Strategist (Remote Canada) - Future Opening

📋 Description

• • Are you a marketing enthusiast with a deep-seated passion for social media advertising and a knack for building innovative strategies from the ground up? Do you thrive in a collaborative environment where the best ideas lead to success? If so, Abe Global Inc. is seeking a talented and driven LinkedIn Strategist to join our dynamic, remote-first team in Canada.
• • As a specialized consultancy exclusively focused on social media advertising, Abe Global Inc. is at the forefront of helping clients harness the full potential of platforms like LinkedIn and Meta. We are dedicated to developing and implementing cutting-edge strategies that enable our clients to effectively reach, engage, and convert their target audiences. This is a unique opportunity to be an integral part of a rapidly growing agency that is shaping the future of social media marketing.
• • We pride ourselves on a culture where "the best idea wins," fostering an environment of continuous innovation and growth. We are looking for a Senior Strategist with a strong growth mindset who is eager to contribute to our evolving team and make a significant impact. Our proprietary Customer Generation methodology, which prioritizes SQLs and Customers over traditional MQLs, sets us apart and drives tangible business outcomes for our clients.
• • Reporting to the Associate Director, this role is a critical component of our social media team. You will be instrumental in developing and executing high-performing LinkedIn advertising strategies specifically tailored for B2B businesses, gaining invaluable experience in a fast-paced and results-oriented agency setting. This position offers the chance to be on the ground floor of a truly transformative organization.
• • Key Responsibilities:
• • Oversee and strategically lead a portfolio of social media accounts, ensuring alignment with client objectives and Abe Global's best practices.
• • Serve as the primary point of contact and direct support for key client stakeholders, fostering strong, trust-based relationships.
• • Facilitate seamless collaboration with vendors and operational partners through weekly communication, ensuring alignment on tasks, maintaining high work quality, and identifying opportunities for process improvement.
• • Develop comprehensive, data-driven LinkedIn strategies for clients on a quarterly basis, outlining clear objectives, target audiences, and tactical execution plans.
• • Create, manage, and meticulously optimize paid media campaign budgets to maximize return on investment and achieve client goals.
• • Cultivate a deep understanding of each client's unique market positioning, competitive landscape, and distinct value propositions to inform strategic recommendations.
• • Ensure the accuracy and efficiency of lead routing processes within client CRM systems, contributing to effective sales funnel management.
• • Maintain high personal productivity and utilization rates, consistently meeting or exceeding performance expectations.
• • Collaborate closely with the Associate Director to ensure both internal agency goals and client-specific objectives are met and surpassed.
• • Gain and apply a thorough understanding of the value and application of programmatic advertising campaigns within the broader paid media strategy.
• • Proactively identify and drive opportunities for cross-sells, upsells, and referrals through exceptional client relationship management and leveraging your professional network.
• • Execute and continuously optimize advertising campaigns within the LinkedIn platform, including crafting compelling ad copy, developing tailored targeting parameters, and implementing advanced audience segmentation to maximize ROI.
• • Analyze campaign performance data using tools such as Google Analytics, GA4, Excel, and other analytics platforms to derive actionable insights and inform data-driven optimization decisions.
• • Drive measurable results and track performance against key metrics, including our proprietary OCT (Outcome Conversion Tracking) framework.
• • Implement sophisticated audience segmentation strategies based on tier, job title, industry, and other relevant criteria to ensure precise targeting.
• • Demonstrate a proven track record of delivering measurable success with mid-market and enterprise-level client accounts.
• • Effectively translate complex strategic concepts and data insights into clear, compelling narratives for clients and internal stakeholders.
• • Embrace a mindset that is both competitive and intensely curious, approaching challenges as opportunities for problem-solving and innovation.
• • Stay at the cutting edge of the digital advertising industry, actively seeking opportunities for personal and professional growth, and sharing knowledge with the team.
• • Exhibit exceptional organizational skills, with the ability to prioritize and manage multiple projects simultaneously in a fast-paced environment.
• • Maintain an unwavering commitment to quality in all aspects of your work, upholding the integrity and soul of advertising.
• • Be prepared to travel to client sites approximately once per year per client, or as business needs dictate, to foster deeper relationships and strategic alignment.
• • What Success Looks Like:
• • Embodying Abe Global's core values in every internal and external interaction, fostering a positive and collaborative culture.
• • Effectively managing a portfolio of approximately five mid-tier and enterprise accounts, delivering exceptional service and results.
• • Consistently meeting and exceeding department-level Key Performance Indicators (KPIs), including client growth, goal attainment, and client satisfaction scores, with a focus on North Star Metrics (NSMs).
• • Building strong, enduring client trust and relationships that lead to consistent contract renewals and long-term partnerships.
• • Proactively identifying and recommending additional services that align with client goals and objectives, driving mutual growth.
• • Clearly and concisely communicating campaign results, strategic insights, and performance updates to client points of contact and executive leadership.
• • Demonstrating exceptional decision-making capabilities, particularly concerning the strategic direction and optimization of client accounts.