Marketing Manager, Australia

Whatnot, Inc.

Job Overview

Location

Sydney, Australia

Job Type

Full-time

Full Job Description

📋 Description

• As a Marketing Manager at Whatnot, you will own the growth of a product category in Australia while helping shape how we scale multiple categories across the market. You’ll immerse yourself in your category and the community around it, design campaigns that resonate authentically, and drive acquisition and retention.
• Day to day, you will drive user acquisition for your category in Australia by developing campaigns and events that generate community buzz and grow demand on Whatnot; build and manage a roster of influencers and creators as a core performance channel; develop high-performing content in partnership with the creative team for paid campaigns; lead the planning and execution of digital and in-person events with sellers and internal teams; and measure the effectiveness of marketing initiatives using data to refine strategy and scale what works into market-specific playbooks.
• Whatnot is the largest livestream shopping platform in North America and Europe, recently named the #1 Best Startup Employer in America by Forbes, and one of the fastest growing marketplaces globally. The company operates as a remote co-located team with hubs across the US, UK, Ireland, Poland, Germany, and Australia, moving fast, staying close to users, and focusing on impact-driven work.
• In this role, you will learn how to scale marketing strategies in a high-growth, unstructured environment, develop market-specific playbooks for the Australian market, partner with global teams to adapt proven approaches, and gain deep expertise in influencer, paid, and event marketing as growth engines while contributing to the development of an entirely new industry in live commerce.

🎯 Requirements

• 5–10 years in consumer or category marketing, ideally in fast-paced, high-growth environments
• Proven track record building and managing a roster of influencers and creators as a performance channel, driving first-time buyers at competitive CAC
• Ability to develop and deliver content that performs in paid ads and fuels acquisition at scale
• Experience planning and executing digital and in-person events that deliver measurable growth and community engagement
• Proven ability to fully own end-to-end campaigns across multiple marketing channels, track KPIs, and optimize based on insights
• Low ego, adaptable, and comfortable taking on unstructured challenges; thrives in fast-moving environments and isn’t afraid to roll up sleeves
• Passion for creator communities and/or categories that thrive on Whatnot (e.g., collectibles, toys, TCG)

🏖️ Benefits

• Generous Holiday and Time off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support with home office setup allowance and monthly allowance for cell phone and internet
• Care benefits including monthly wellness allowance, annual childcare allowance, and lifetime benefit for family planning (adoption or fertility expenses)
• Retirement: 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app (use Whatnot as both a buyer and seller)
• 16 weeks of paid parental leave + one month gradual return to work

Skills & Technologies

Remote

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Whatnot, Inc.

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About Whatnot, Inc.

Whatnot operates a live-stream marketplace for collectibles, sneakers, trading cards, apparel, and other hobby items. Sellers host real-time auctions and fixed-price shows while buyers bid or purchase through the mobile app. The platform combines live video, integrated payments, and authenticated shipping to reduce fraud. Founded in 2019, the company is headquartered in Los Angeles and has raised multiple venture rounds to expand categories and international markets.

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