Job Overview
Location
Offenburg
Job Type
Full-time
Category
Marketing
Date Posted
May 28, 2026
Full Job Description
đź“‹ Description
- • As the (Senior) Demand Generation Manager at Happyhotel GmbH, you will serve as the architect of the company’s growth engine, building the pipeline engine for hotel commercial automation from the ground up and taking end-to-end ownership of creating a qualified pipeline.
- • Your day-to-day responsibilities include owning marketing-generated pipeline, designing and executing multi-channel campaigns (paid, organic, outbound support), fixing funnel gaps between content and conversion, building and optimizing landing pages and messaging, defining core metrics like pipeline contribution and cost per opportunity, and translating company positioning into compelling offers and campaign hooks.
- • You will work directly with leadership to establish the foundation of how Happyhotel grows, operating in an early-stage or scaling environment where strategic thinking and hands-on execution are both essential.
- • In this role, you will learn to build scalable demand engines, master ICP-driven marketing for mid-market and SMB segments, refine funnel optimization techniques, and gain deep exposure to revenue-focused marketing strategy in a B2B SaaS context.
🎯 Requirements
- • 5+ years of experience in B2B SaaS demand generation with proven experience building or scaling a pipeline engine
- • Strategic mindset focused on funnels and revenue impact over vanity metrics
- • Hands-on builder comfortable operating both strategically and tactically in early-stage or scaling environments
- • Market expertise in ICP-driven marketing for mid-market/SMB audiences with strong understanding of sales cycles and pipeline influence
- • Technical skills in building conversion-focused landing pages and translating positioning into demand
🏖️ Benefits
- • Opportunity to build the demand generation function from the ground up in a growing B2B SaaS company
- • Direct collaboration with leadership to shape the company’s growth strategy
- • End-to-end ownership of pipeline generation with clear impact on revenue
- • Work in a dynamic, innovative environment focused on AI-powered commercial automation for hotels
- • Professional growth in strategic and technical demand generation skills within a scaling startup
Skills & Technologies
About Happyhotel GmbH
Happyhotel is a Berlin-based technology company specializing in revenue management and pricing optimization software for the hospitality industry. Its AI-driven platform helps hotels and vacation rental providers dynamically adjust room rates based on demand, market trends, competitor pricing, and historical data to maximize revenue and occupancy. The company serves independent hotels, boutique chains, and property management groups across Europe and beyond, offering a cloud-based solution that integrates with major PMS and channel managers. Happyhotel emphasizes ease of use, automation, and data transparency, enabling revenue managers to make informed decisions without requiring deep technical expertise. Founded in 2017, the company has grown rapidly by focusing on underserved segments of the hotel tech market, combining hospitality expertise with advanced machine learning to deliver measurable uplift in RevPAR and ADR for its clients.
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