ABM Manager

📋 Description

• • As an ABM Manager at Chainalysis Inc., you will be instrumental in executing and optimizing digital programs that are the backbone of our account-based marketing strategy. This role is critical for translating high-level account priorities, deep audience insights, and specific campaign objectives into meticulously coordinated paid media programs. Your efforts will directly contribute to increasing engagement within our target accounts, expanding the reach to key buying groups, and significantly supporting pipeline progression. This is a specialized digital marketing position, distinct from broad-based demand generation, where you will apply a focused ABM lens to every aspect of your work, from audience selection and messaging to channel strategy and performance measurement, ensuring every digital touchpoint is strategic and impactful.
• • Your day-to-day responsibilities will encompass the meticulous execution and continuous optimization of digital campaigns specifically designed to support our account-based marketing initiatives. This includes managing programs across named accounts, defined buying groups, and priority market segments, ensuring a tailored approach for each. You will be responsible for translating complex account priorities, detailed persona strategies, nuanced buying stages, and critical intent signals into actionable digital activation plans. These plans will span across key channels such as paid search, paid social, display advertising, and our ABM platform, Demandbase. A significant part of your role will involve managing the Demandbase platform, which includes sophisticated audience segmentation, precise display orchestration, seamless campaign setup, and ensuring strict alignment with overarching campaign goals. You will also be tasked with writing and refining compelling paid media copy, crafting engaging campaign hooks, developing impactful taglines, and conceptualizing ad creative that is precisely tailored to resonate with our target personas and specific account segments. Furthermore, you will collaborate closely with Product Marketing Managers (PMM), Content, Creative, and Sales teams to ensure campaign messaging, creative assets, and digital execution are perfectly aligned with account priorities and overarching campaign objectives. You will also manage the relationship with our external agency partners, providing strategic direction while also contributing directly to campaign planning, rigorous testing methodologies, and ongoing optimization efforts. Your role will actively support various digital ABM motions, including building awareness, implementing retargeting strategies, re-engaging dormant accounts, and facilitating the progression of already engaged accounts through the sales funnel. You will diligently monitor campaign performance, making data-driven optimizations based on key channel metrics and crucial ABM outcomes. These outcomes include tracking target account reach, the number of engaged accounts, buying group penetration, meeting generation, influenced pipeline, and overall account progression. Finally, you will partner effectively with the Demand Generation, Revenue Operations (RevOps), and analytics teams to enhance targeting accuracy, refine measurement frameworks, improve reporting capabilities, and extract actionable insights from campaign data.
• • You will be joining a lean, highly collaborative team at Chainalysis Inc. that is intensely focused on driving measurable business impact. This team operates with a modern approach to demand generation and account-based marketing, fostering strong partnerships across the Marketing and Revenue organizations. You will work closely with PMM, Content, Creative, RevOps, Sales, and external agency partners, contributing to a dynamic and integrated marketing ecosystem. This role is designed for individuals who thrive in a nimble environment that champions ownership, demands strong cross-functional execution, and encourages thoughtful experimentation. It’s an ideal position for someone eager to deepen their expertise in digital ABM, expand their professional scope, and make a visible, significant impact within a high-accountability setting.
• • In this role, you will have the opportunity to significantly deepen your expertise in Account-Based Marketing, particularly within the digital channels that drive engagement with high-value accounts. You will gain hands-on experience managing and optimizing sophisticated ABM platforms like Demandbase, alongside other critical MarTech tools. You can expect to expand your scope by mastering the intricacies of paid search, paid social, and display advertising within a targeted ABM framework. This position offers a unique chance to develop a strong understanding of how to align marketing efforts directly with sales objectives, influencing pipeline and revenue. You will achieve visible impact by directly contributing to the growth and engagement of key accounts, a critical function for Chainalysis. Furthermore, you will hone your skills in cross-functional collaboration, stakeholder management, and data-driven decision-making, preparing you for future leadership opportunities in demand generation and marketing strategy.