Account Executive (EdTech Division)

📋 Description

• • Cordance is seeking a driven Account Executive to join its EdTech Division, playing a pivotal role in accelerating new business acquisition for its portfolio of education-focused SaaS companies. This role is crucial for expanding Cordance's reach within the education sector, partnering with K–12 districts, higher education institutions, credentialing bodies, and academic programs of all sizes, from small schools to large, complex university systems. The Account Executive will be instrumental in driving growth and realizing the full potential of these educational technology solutions.
• • As an Account Executive, your day-to-day responsibilities will encompass the entire sales cycle, with a strong emphasis on consultative selling, value-based discovery, ROI articulation, and stakeholder alignment. You will be responsible for identifying, targeting, and converting new logo opportunities across the K–12, Higher Ed, and Continuing Education segments. This involves developing sophisticated prospecting strategies informed by market insights into Student Information Systems (SIS), academic workflow pain points, and institutional priorities. You will execute targeted outbound campaigns, engaging with a diverse range of stakeholders including administrators, IT leaders, academic departments, and procurement teams. A key part of the role involves managing the full-cycle SaaS sales process from initial qualification through to contracting. You will lead tailored product demonstrations for academic committees, IT groups, and operational leaders, showcasing how Cordance's solutions address specific educational challenges. Deep discovery into issues such as accreditation, student lifecycle workflows, compliance, scheduling, or credentialing will be essential. You will be tasked with building ROI-driven value propositions that are meticulously aligned with institutional outcomes. Applying MEDDPICC rigor will be critical for improving qualification, deal progression, and forecast accuracy. Maintaining accurate data and documentation within HubSpot is a core operational requirement. You will present compelling business cases to academic councils and executive sponsors, effectively communicating the value proposition. Collaboration with Sales Development Representatives (SDRs) to refine targeting across education segments will be ongoing. You will also partner with the Marketing team to shape vertical campaigns and content, ensuring alignment with sales efforts. Ensuring a seamless handoff to the Customer Success team for onboarding and adoption is vital for long-term client satisfaction. Navigating complex procurement processes, RFPs, and contracting will be a regular part of the role, requiring an understanding of institutional fiscal cycles and decision milestones.
• • Cordance is a software company dedicated to accelerating the growth of vertically-focused B2B SaaS companies through acquisition and long-term guidance. They are experienced operators and subject-matter experts passionate about software and building businesses. Cordance partners with founders to scale their companies, focusing on increasing year-over-year revenue, company efficiency, and impact. Their vision is for all partnered companies to achieve their full potential by embracing unique strengths and building upon existing foundations, delivering dignity to organizations and employees, and sharing a passion for building a legacy.
• • In this role, you will have the opportunity to hone your consultative selling skills within the dynamic EdTech market, becoming an expert in value-based selling and ROI articulation. You can expect to develop a deep understanding of the unique challenges and decision-making processes within K–12 and higher education institutions. This position offers the chance to significantly contribute to the growth of Cordance's portfolio companies, directly impacting their success and the broader educational landscape. You will gain experience in applying structured sales methodologies like MEDDPICC to complex sales cycles and build strong relationships with a diverse range of stakeholders in the education sector.