Ad Ops Manager, GOC

📋 Description

• • Own the end-to-end trafficking, QA and optimisation of digital campaigns across display, video, mobile and emerging formats for WPP’s Global Operations Centre (GOC), ensuring every impression is delivered on time, on budget and on strategy.
• • Act as the primary technical point of contact for planners, buyers, creative teams and external ad-tech vendors, translating complex campaign specs into flawless execution while protecting brand safety, viewability and performance KPIs.
• • Build, launch and monitor campaigns in leading ad servers (Google Campaign Manager, Flashtalking, Sizmek) and DSPs (DV360, TTD, Amazon), applying advanced targeting, pacing and frequency-cap logic to maximise ROI for global brands such as Ford, HSBC, Unilever and Nestlé.
• • Design and maintain trafficking templates, naming conventions and QA checklists that scale across 100+ markets, reducing launch errors by 30 % and cutting go-live time from days to hours.
• • Diagnose delivery anomalies, discrepancies and under-performing line items in real time; run root-cause analyses and implement fixes that recover lost impressions and protect client revenue.
• • Partner with data engineers to automate reporting dashboards in Tableau, Looker and Datorama, giving stakeholders self-serve visibility into pacing, viewability, CTR, CPA and attribution metrics.
• • Lead weekly optimisation sprints with media, creative and analytics teams, translating raw performance data into actionable insights that inform bid strategies, audience segmentation and creative rotation.
• • Champion privacy-first advertising: map GDPR/CCPA requirements to every tag, pixel and data transfer, ensuring global campaigns remain compliant as regulations evolve.
• • Mentor junior traffickers and offshore teams, running virtual training sessions on advanced ad-server features, troubleshooting techniques and emerging channels such as CTV, DOOH and audio programmatic.
• • Influence product roadmaps by feeding field insights to WPP’s ad-tech partnerships team, beta-testing new betas (e.g., Chrome Privacy Sandbox, UID 2.0) and documenting best-practice playbooks.
• • Manage campaign budgets ranging from $50 k to $5 M, forecasting spend curves and reallocating under-utilised dollars to high-performing tactics within same-day windows.
• • Coordinate creative versioning workflows, dynamic creative optimisation (DCO) feeds and QA across 20+ languages, ensuring every asset renders perfectly across devices, browsers and geos.
• • Establish 24/7 escalation protocols with global teams in London, New York, Singapore and Buenos Aires, guaranteeing that critical issues are resolved within SLA regardless of time zone.
• • Drive continuous improvement: run quarterly audits of trafficking processes, identify bottlenecks and implement Lean or Agile fixes that save hours per campaign and free teams for higher-value strategy work.
• • Present performance wrap-ups directly to client stakeholders, translating technical jargon into clear business impact stories that secure renewals and incremental budget.