Job Overview
Location
United States, UNITED STATES, us
Job Type
Full-time
Category
Marketing
Date Posted
April 10, 2026
Full Job Description
đź“‹ Description
- • As an AEO & SEO Manager at Experian Holdings, Inc., you will pioneer the company’s strategy for visibility in AI-powered search platforms like ChatGPT, Perplexity, and Google’s AI Overviews, ensuring the brand is discoverable and positively represented in generative AI results.
- • You will lead research, strategy, and implementation of Answer Engine Optimization (AEO), also known as Generative Engine Optimization (GEO), blending technical SEO expertise with content innovation to adapt to evolving search behaviors driven by agentic and ambient AI.
- • You will collaborate with content, product marketing, and PR teams to redesign content structures, implement schema markup and structured data, optimize for passage-level relevance, and manage technical SEO initiatives including log file analysis, robots directives, and Core Web Vitals.
- • You will monitor performance using AI search visibility tracking tools, conduct prompt and competitor analysis, and provide data-driven optimization recommendations while maintaining and enhancing traditional SEO efforts.
- • Reporting to the Digital Marketing Director, you will serve as an individual contributor shaping how Experian Health appears in AI-generated answers, guiding the organization through shifts in consumer search behavior and future-proofing its digital presence.
🎯 Requirements
- • Proven experience in technical SEO and search engine optimization, including schema markup, structured data, log file analysis, and Core Web Vitals.
- • Demonstrated ability to develop and execute content strategies optimized for AI-powered search platforms such as ChatGPT, Perplexity, and Google AI Overviews.
- • Strong analytical skills with experience in conducting competitor analysis, prompt testing, and performance tracking using SEO and AI visibility tools.
- • Excellent collaboration and communication abilities to work effectively with cross-functional teams in content, product marketing, and PR.
- • Up-to-date knowledge of emerging trends in agentic AI, ambient AI, and evolving search behaviors impacting digital marketing.
🏖️ Benefits
- • Fully remote work arrangement, allowing flexibility to work from anywhere in the United States.
- • Opportunity to work at the forefront of AI-driven search innovation with a global leader in information services.
- • Collaborative environment with cross-functional teams shaping the future of digital visibility and brand presence.
- • Professional growth in a high-impact role combining strategy, technical execution, and thought leadership in AEO and SEO.
- • Access to Experian’s resources and commitment to employee development in a stable, innovative corporate setting.
Skills & Technologies
About Experian plc
Experian plc is a multinational consumer and business credit reporting and data analytics company headquartered in Dublin, Ireland. It collects and aggregates information on over one billion consumers and businesses worldwide, providing credit scores, risk management, fraud prevention, marketing services, and decision analytics to lenders, insurers, employers, and government agencies. The company operates across North America, Latin America, the UK, Europe, the Middle East, Africa, and Asia-Pacific, helping organizations make informed decisions and consumers manage their financial health.
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