Job Overview
Location
New York
Job Type
Full-time
Category
Marketing
Date Posted
July 16, 2026
Full Job Description
📋 Description
- • Build the marketing engine: automate repetitive, time-sensitive workflows, own the marketing data infrastructure, architect publishing and distribution systems, and codify what works into templates, scripts, and repeatable playbooks.
- • Own growth and demand generation: build and scale Raspberry's demand generation function, manage budget and external vendors/agencies, and plan and run field marketing.
- • Own positioning and go-to-market: develop and own the core positioning and messaging framework, own GTM strategy and execution for product launches, lead ongoing market and customer research and ICP refinement, and own competitive intelligence.
🎯 Requirements
- • 7+ years across growth/demand generation and/or product marketing, ideally at a high-growth B2B SaaS or AI company; fashion/retail/creative tech a plus.
- • A proven track record building demand-gen programs that drove measurable pipeline, and developing positioning and messaging that drives it.
- • Hands-on with demand-gen channels (paid search/social, email, webinars, ABM) and the tooling behind them (marketing automation, CRM, attribution); experience with CRM platforms (i.e.g, Salesforce or HubSpot).
- • Comfortable builder who has taught themselves or learned how to build data pipelines, automated workflows and other key AI-first workstreams.
🏖️ Benefits
- • Innovative culture: a generational opportunity to define the role of AI in one of the world's largest industries.
- • Growth paths: opportunities to drive impact well beyond your immediate role as the company scales.
- • Learning & development: annual discretionary stipend for professional development.
- • Annual company offsite that brings the whole team together.
- • Competitive salary and equity options (Salary range: $140,000 - $180,000 USD).
- • Comprehensive benefits package including health, dental, and vision insurance.
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Raspberry AI
Raspberry AI provides a sophisticated generative AI platform specifically designed for fashion creatives, serving designers, marketers, and leadership across apparel, jewelry, and luxury goods sectors. Their comprehensive suite of tools, from Sketch to Render and On-Body Virtual Try-On to Lifestyle and Product Photography generation, streamlines the entire design-to-campaign workflow. By unifying design, product, and marketing teams within one creative system, Raspberry AI helps companies accelerate product development and content creation. Noteworthy outcomes include clients saving 3-5 hours per design and reducing production costs by up to 90%, empowering global fashion retailers and luxury houses to achieve faster market entry and increased sell-through.
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