AI Marketing Specialist

📋 Description

• • We are seeking a highly motivated and AI-fluent Marketing Specialist to join our dynamic team, focusing on the life sciences and clinical trials software sector. This is a hands-on, execution-heavy role perfect for an individual who thrives on owning marketing campaigns from inception to completion, possesses exceptional organizational skills, and enjoys a blend of creative ideation and operational execution. The ideal candidate will be at the forefront of AI marketing tools and strategies, actively seeking opportunities to leverage agentic AI for workflow automation and efficiency gains.
• • As an AI Marketing Specialist, you will be instrumental in planning, launching, and meticulously managing digital advertising campaigns across key B2B channels, including LinkedIn, Google Ads, and email marketing platforms. Your responsibilities will extend to tracking campaign performance, analyzing key metrics, and providing clear, actionable reports that highlight successes and areas for improvement. You will also be responsible for coordinating campaign timelines, ensuring timely delivery of assets, and managing the approval process with internal stakeholders, ensuring seamless execution.
• • Beyond campaign management, you will play a crucial role in developing and maintaining a comprehensive suite of marketing collateral. This includes crafting compelling one-pagers, persuasive slide decks, informative brochures, impactful case studies, and engaging website content. Your ability to write clear, professional, and concise copy for advertisements, landing pages, email communications, and sales enablement materials will be paramount. A key aspect of this role involves translating complex technical information or intricate subject matter into easily understandable and customer-centric messaging that resonates with our target audience.
• • The role also encompasses significant graphic design responsibilities. You will be tasked with creating visually appealing assets for digital campaigns, professional presentations, impactful conference displays, and engaging social media content. Maintaining strict brand consistency across all marketing materials will be a core duty, and you will have the opportunity to contribute to the evolution and improvement of our brand guidelines over time, ensuring a cohesive and professional brand image.
• • Event and conference support is another vital component of this position. You will assist in the planning and execution of industry conferences and trade shows, coordinating essential logistics such as booth setup, signage, printed materials, and promotional giveaways. Furthermore, you will support pre-event promotional activities and post-event follow-up campaigns to maximize engagement and lead generation from these key industry touchpoints.
• • Operational excellence is a cornerstone of this role. You will be responsible for maintaining highly organized project plans, meticulously managing asset libraries, and keeping campaign calendars up-to-date. The ability to manage multiple initiatives concurrently without compromising on detail is essential. You will proactively identify potential gaps, anticipate delays, and address quality concerns early in the process, ensuring projects remain on track and meet high standards.
• • This position offers a unique opportunity to contribute to a company at the forefront of AI integration within the life sciences sector. You will be part of a team driving innovation and transforming how work is done in clinical trials and medical affairs. The role demands a proactive, self-starter attitude, comfortable working independently in a remote setting, and possessing strong written and verbal communication skills in English. Your ability to adapt technical or complex subject matter into customer-facing messaging will be a significant asset in this role.