AI Personalization and Growth Marketing Manager

Tripadvisor LLC

Job Overview

Location

London, UK

Job Type

Full-time

Full Job Description

📋 Description

• Serve as the AI-driven engine for growth marketing by building automated systems that enable hyper-personalization at scale, surpassing human-capable speeds.
• Partner with Data Science, Analytics, and Data Engineering teams to enhance the quality, accessibility, and usability of customer data for growth initiatives, identifying and resolving gaps in the data stack.
• Integrate LLMs, Retrieval-Augmented Generation (RAG), and AI agents into the CRM and Loyalty technology stack to automate personalized traveler engagement across global markets.
• Design and implement rapid experimentation frameworks that allow regional growth pilots to be launched and iterated on within days, not weeks, enabling agile, data-driven decision-making.
• Own the logic and architecture for real-time content assembly, ensuring each user receives dynamically tailored offers based on their behavioral patterns and local context.
• Act as the internal AI consultant for the traveler engagement and loyalty team, guiding non-technical stakeholders on how to leverage AI tools to overcome regional growth bottlenecks.
• Build automated workflows that bridge global marketing platforms with localized operational needs, ensuring scalability without sacrificing regional relevance.
• Maintain deep expertise in Customer Data Platforms (CDPs), particularly Hightouch, and ensure seamless integration between CDPs and AI-driven marketing layers.
• Apply advanced analytics techniques including customer segmentation, predictive modeling, uplift modeling, and lifecycle marketing analytics to optimize campaign performance and ROI.
• Work hands-on with SQL and BI tools to extract insights, validate model outputs, and deploy predictive models into live marketing environments in collaboration with data engineers.
• Champion a culture of execution, experimentation, and continuous improvement aligned with Tripadvisor’s pillars of traveler-first focus, agile execution, and collaborative success.

🎯 Requirements

• 5+ years of experience at the intersection of growth marketing, data engineering, and marketing technology (MarTech)
• Deep, hands-on experience with Prompt Engineering, RAG (Retrieval-Augmented Generation), and AI agents
• Strong proficiency in SQL, BI tools, customer segmentation, predictive modeling, uplift modeling, or lifecycle marketing analytics
• Experience with Customer Data Platforms (CDPs) such as Hightouch and integrating them with AI layers
• Ability to design agile, automated workflows that connect global tools with local market requirements

🏖️ Benefits

• Competitive compensation packages including base salary and annual bonuses
• Flexible work schedule with a remote-friendly approach and hybrid requirement of 2 days per week in the London office
• Annual lifestyle benefit to spend on travel, wellness, or personal interests
• Tuition assistance for qualified career development programs
• Donation matching for qualifying charitable contributions
• Travel discounts and perks as part of employee development
• Health benefits with competitive premiums
• Generous employee referral bonus program

Skills & Technologies

Remote

Degree Required

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Tripadvisor LLC

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About Tripadvisor LLC

Tripadvisor LLC operates a global online travel platform that aggregates user-generated reviews, ratings, and photos for accommodations, restaurants, attractions, and experiences. Founded in 2000, it provides price-comparison tools and booking capabilities for hotels, flights, vacation rentals, and tours. The company monetizes through click-based advertising, subscription services for businesses, and transaction fees. Its brands include Tripadvisor, Viator, and TheFork. The platform serves millions of travelers monthly across 40+ countries and 20+ languages, leveraging a vast database of traveler insights and community-contributed content to guide travel planning and purchasing decisions worldwide.

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