AI Strategist

📋 Description

• • Join Scrunch, a rapidly growing, venture-backed startup at the forefront of the AI-first future, and play a pivotal role in guiding enterprise clients through the seismic shift in how consumers discover, understand, and interact with information. As AI search and conversational agents like ChatGPT, Claude, and Gemini become the primary gateways to knowledge, traditional web search is being redefined. Scrunch empowers marketing teams to not only adapt but thrive in this new landscape by ensuring their products and services are discoverable and prominent on these emerging AI platforms. This transformation represents the most significant evolution in marketing since the inception of the internet, and your expertise will be crucial in navigating it.
• • As an AI Strategist, you will be instrumental in translating the powerful intelligence generated by the Scrunch platform into clear, actionable insights, strategic recommendations, and robust frameworks for our enterprise clientele. This is a highly strategic individual contributor role, deeply focused on analysis, strategic planning, and fostering cross-functional collaboration to drive client success and platform adoption.
• • **Strategy & Alignment:** You will be a key partner in developing and executing bespoke AI Search strategies tailored to each client's unique business objectives and market position. This involves proactively diagnosing challenges, identifying and prioritizing high-impact opportunities, and operationalizing the insights derived from the Scrunch platform to achieve tangible results. You will collaborate closely with our Customer Success teams to lead impactful monthly and quarterly strategy reviews, ensuring seamless cross-functional alignment and driving continuous improvement in client strategies.
• • **Intelligence & Insights:** A core aspect of your role will be to build and maintain sophisticated dashboards that meticulously track critical AI Search Key Performance Indicators (KPIs), monitor competitive movements within the AI discovery space, and assess clients' structured content maturity. You will be responsible for delivering recurring, data-driven insights that illuminate content performance, emerging competitive trends, and evolving LLM behaviors. Your ability to translate complex platform intelligence into clear, concise, and actionable recommendations, directly linked to specific personas, effective prompt patterns, and optimized customer journeys, will be paramount. Furthermore, you will conduct forward-looking research into the evolving landscape of AI discovery, structured content best practices, and the dynamic shifts in search intent.
• • **Optimization & Enablement:** You will lead client working sessions designed to enhance their visibility and performance across a spectrum of AI-powered search experiences, including but not limited to ChatGPT, Google's Search Generative Experience (SGE), and Perplexity. A significant contribution will be the development and refinement of AI-driven Search Engine Optimization (AEO) playbooks and strategic frameworks, drawing directly from real-world client outcomes and the rapidly changing AI ecosystem. You will also provide expert guidance on content strategy, champion structured data best practices, and conduct thorough technical site-readiness assessments to ensure clients are optimally positioned for AI discovery. Your advisory capacity will extend to the technical foundations that significantly influence AI visibility, such as schema markup, structured data implementation, and content architecture.
• • **Product Collaboration:** You will serve as a vital conduit between our clients and the Scrunch product team, providing invaluable insights into real-world client needs, identifying edge cases, and offering constructive usability feedback. This close partnership will inform product development, assist in feature validation, and contribute to the testing of new intelligence models and dashboard enhancements, ensuring our platform evolves in lockstep with market demands and client success.
• • Success in this role means consistently delivering clear, actionable insights that drive measurable improvements in clients' AI Search visibility and structured content foundations. The playbooks and frameworks you develop will become integral components of Scrunch's core methodology, solidifying your reputation as a trusted advisor to clients and a strategic partner to the product team. Your contributions to thought leadership on AI discovery trends will be instrumental in establishing Scrunch as the undisputed category leader in Agentic search and discovery.