Amazon Growth Mentor

📋 Description

• • As an Amazon Growth Mentor at Skyve, you will play a pivotal role in scaling health, wellness, and better-for-you food brands, primarily within the German and broader EU Amazon marketplaces. This is a strategic, hands-on position focused on driving significant increases in Revenue and Profit through sophisticated optimization of advertising efficiency, enhancement of product page performance, implementation of intelligent pricing and promotion strategies, and the cultivation of a disciplined experimentation culture.
• • Your core responsibility will be to diagnose and dissect performance across our diverse Amazon brand portfolio. This involves identifying the fundamental drivers behind changes in sales and profit, distinguishing between shifts in traffic, conversion rates, offer dynamics, and advertising efficiency. You will be the strategic architect, providing the 'why' and 'how' behind performance improvements.
• • You will set clear weekly priorities and develop actionable execution plans for a Junior E-Commerce Performance Analyst. This includes defining specific tasks, articulating the strategic importance of each action, and establishing measurable success criteria to track progress and impact.
• • A significant part of your role will be to provide expert guidance on Amazon advertising strategy. This encompasses optimizing campaign structures for maximum efficiency, conducting thorough campaign cleanups, refining search term strategies, implementing effective negative keyword tactics, managing bidding and budgeting for profitability, and advising on strategic keyword ranking pushes with appropriate risk mitigation guardrails.
• • You will also guide the strategy for Sponsored Brands campaigns, advising on the types of campaigns to run, their optimal structuring, and robust methodologies for evaluating their performance and ROI.
• • Improving product page conversion rates will be a key focus. Your guidance will cover strategic keyword mapping, optimizing titles and product descriptions, enhancing visual content, and developing a disciplined roadmap for A/B testing to continuously improve conversion metrics.
• • You will lead the A/B testing strategy, ensuring high-quality hypotheses, sound test designs, clear decision rules for evaluating results, and establishing processes to translate learnings into repeatable, scalable practices that drive ongoing optimization.
• • Your expertise will extend to guiding pricing and promotion strategies aimed at enhancing profitability. This includes advising on the effective use of coupons, lightning deals, bundles, and subscription offers where strategically relevant to our brands.
• • You will regularly review weekly performance reports, coaching the Junior Analyst on critical thinking, effective prioritization, and precise measurement. The goal is to ensure that insights derived from data translate directly into more impactful actions and improved business outcomes.
• • You will support the founder team by providing high-level strategic recommendations, clearly articulating trade-offs, and aiding in critical decision-making regarding growth priorities across the entire Amazon portfolio.
• • A crucial aspect of this role is building and refining simple, yet effective, operating systems. This includes developing weekly scorecards, standardized checklists, reusable templates, and practical rules of thumb for ad optimization and testing cadences, ensuring consistency and scalability in our growth efforts.
• • This is a remote, fractional freelance role, requiring approximately 5-10 hours per month. You will work directly with the founder team, providing strategic direction and mentorship to a junior analyst who handles the day-to-day execution. Your impact will be high-leverage, directly shaping the systems and decisions that drive substantial revenue and profit growth for our brands on Amazon.