APAC Campaigns & Content Lead

Notion Labs, Inc.

Job Overview

Location

Sydney, Australia

Job Type

Full-time

Full Job Description

📋 Description

• As the APAC Campaigns & Content Lead at Notion Labs, Inc., you will own the strategy, execution, and performance of integrated marketing campaigns across the Asia-Pacific region, driving awareness, engagement, and qualified pipeline by adapting global initiatives and creating region-specific campaigns that resonate locally and scale globally.
• Day to day, you will lead APAC integrated campaigns from brief to launch and retro, define content strategy and messaging aligned to global positioning and regional insights, own content planning and production of core campaign assets, build modular messaging and toolkits for localization (especially for Japan), deliver sales enablement content, partner with country/regional marketers to execute rollouts, adapt global campaigns for APAC, create new campaigns from scratch, and own performance reporting and optimization recommendations.
• You will join a mission-driven team at Notion, where employees (‘Notinos’) are customer zero in shaping the future of work through a collaborative AI workspace that unifies knowledge, projects, meetings, and AI tools. The company values craft, longevity, and fundamentally human-centered work, aiming to set the standard for how humans collaborate in the AI era.
• In this role, you will deepen your expertise in B2B campaign leadership across diverse APAC markets, strengthen your ability to operationalize AI in marketing workflows, refine cross-cultural messaging and localization practices, and gain experience scaling successful regional campaigns into global initiatives while working closely with regional and global marketing teams.

🎯 Requirements

• Proven experience leading B2B integrated campaigns and content programs in APAC, with strong judgment on “what works where” across different markets and segments.
• Excellent messaging and storytelling skills: can turn product value into clear narratives, positioning, and multi-asset campaign copy.
• Strong program management: can run multi-stakeholder launches with tight timelines, clear briefs, and high-quality deliverables.
• Deep localization sensibility for APAC, especially high-context markets (e.g., Japan): you can brief, review, and raise quality to avoid “direct translation” outcomes that harm performance and brand.
• Strong familiarity with APAC marketing/sales tech stack and measurement: Salesforce.com, Marketo/Customer.io, web analytics, UTM hygiene, and campaign reporting.
• Extremely AI-forward: you actively adopt and operationalize AI to improve speed, quality, and consistency (research, ideation, content versioning, reporting), and can bring others along.

🏖️ Benefits

• Opportunity to own and scale APAC marketing campaigns from strategy to global rollout, with direct impact on pipeline and brand growth.
• Collaborate with talented, mission-driven teammates in a culture that values craft, longevity, and human-centered innovation in the AI era.
• Work in a hybrid office model with designated Anchor Days (Mondays and Thursdays) in Notion’s Sydney office, fostering in-person collaboration as part of company culture.
• Access to cutting-edge AI tools and encouragement to operationalize AI as a collaborator in daily work to enhance speed, quality, and consistency.
• Join an equal opportunity employer committed to diversity, inclusion, and providing reasonable accommodations for qualified individuals with disabilities and disabled veterans.

Skills & Technologies

Senior

Onsite

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Notion Labs, Inc.

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About Notion Labs, Inc.

Notion Labs, Inc. develops a unified workspace platform that combines documents, databases, kanban boards, calendars, and wikis. Headquartered in San Francisco, the company offers collaborative tools for teams and individuals to plan, write, organize, and share knowledge. The software integrates with third-party services and supports real-time editing, templates, and permissions management. Founded in 2013, it serves global users across education, technology, and enterprise sectors, aiming to replace fragmented productivity apps with a single, modular environment.

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