APAC Marketing Director

Heidi Health Pty Ltd

Job Overview

Location

Sydney

Job Type

Full-time

Full Job Description

📋 Description

• As the APAC Marketing Director at Heidi Health, you will lead regional marketing and demand generation across key Asia-Pacific markets, driving pipeline growth, market expansion, and brand presence in Australia, New Zealand, and Southeast Asia. This high-impact leadership role is critical to scaling Heidi’s AI Care Partner solution in one of the world’s most dynamic healthcare technology regions, directly contributing to the company’s mission of restoring clinician time and improving patient care through trusted, innovative technology.
• You will own and execute the APAC marketing strategy aligned with global business goals, prioritising efforts across core markets, localising global campaigns and messaging for regional relevance, and identifying market-specific opportunities for growth. Your work will ensure that Heidi’s value proposition resonates with diverse healthcare audiences while maintaining brand consistency and commercial effectiveness.
• You will lead end-to-end demand generation across digital, events, partnerships, and outbound initiatives, partnering closely with sales to drive pipeline creation, acceleration, and conversion. This includes building and optimising multi-channel campaigns with measurable ROI, owning regional marketing targets tied to revenue and growth metrics, and ensuring tight alignment between marketing and sales functions to maximise commercial impact.
• You will establish and grow Heidi’s brand presence across APAC markets by developing go-to-market strategies for new markets, segments, or product launches, managing regional PR, content, and thought leadership initiatives (both insourced and via partners), and positioning Heidi as a trusted leader in AI-powered clinical support.
• You will build and lead a high-performing regional marketing function—either directly or through agencies and partners—managing external agencies across content, PR, and campaign execution, while establishing scalable processes and reporting frameworks to ensure efficiency, accountability, and continuous improvement.
• You will operate at the intersection of strategy and execution, leveraging your generalist marketing expertise across brand, growth, product, and field marketing to drive results in a fast-moving, mission-driven environment. Your commercial acumen and deep understanding of revenue funnels will enable you to make data-informed decisions that accelerate growth while maintaining the trust and reliability that clinicians and healthcare systems depend on.
• You will join a purpose-driven team of doctors, engineers, designers, researchers, and creatives who are united by a shared mission to reduce clinician burnout and restore humanity to healthcare. With Heidi already powering over two million patient visits per week globally and backed by nearly $100 million in funding, you will have the rare opportunity to scale a proven solution across APAC while learning from world-class talent and contributing to a culture of innovation, equity, and continuous improvement.
• In this role, you will develop advanced expertise in B2B healthtech marketing, regional market expansion in complex regulated industries, and sales-marketing alignment at scale. You will gain hands-on experience shaping go-to-market strategies for emerging healthcare technologies, building high-impact campaigns in diverse cultural contexts, and leading cross-functional initiatives that directly influence revenue and market share—positioning you for accelerated career growth in a high-growth startup environment.

🎯 Requirements

• 8–12+ years of marketing experience, with strong preference for regional (APAC) market experience
• Proven success in B2B demand generation and pipeline ownership, preferably in technology, SaaS, healthtech, or enterprise software
• Strong generalist marketing background with comfort across brand, growth, product, and field marketing functions
• Experience working across multiple APAC markets with demonstrated cultural nuance and localisation skills
• Excellent stakeholder management and communication skills, with ability to partner effectively with sales, leadership, and external agencies

🏖️ Benefits

• Flexible hybrid working environment with 3 days in the office per week
• Generous personal development budget of $500 per annum
• Equity participation in the company—become an owner as Heidi grows
• Opportunity to create global impact by contributing to a healthtech solution powering over two million patient visits weekly worldwide
• Access to learn from some of the best engineers, creatives, doctors, and researchers in a diverse, mission-driven team
• Commitment to an equitable, inclusive, and supportive workplace that values diverse backgrounds and perspectives

Skills & Technologies

Hybrid

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Heidi Health Pty Ltd

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About Heidi Health Pty Ltd

Heidi Health is an Australian clinical software company that provides AI-powered medical scribe and workflow automation tools for healthcare providers. Its platform records and transcribes patient consultations in real time, generating structured clinical notes, referral letters and coding suggestions that integrate directly with electronic medical record systems. The company serves general practitioners, specialists and allied health professionals, aiming to reduce administrative burden and improve documentation accuracy while maintaining data security and compliance with Australian healthcare standards.

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