Art Director, Campaigns

📋 Description

• • Vanta, Inc. is seeking a highly creative and experienced Art Director, Advertising to join our dynamic Brand Creative team. This pivotal role is responsible for conceptualizing and executing innovative advertising campaigns that push the boundaries of conventional SaaS and B2B marketing. You will be instrumental in shaping Vanta's brand narrative across a diverse range of media channels, including video, Over-The-Top (OTT) advertising, Out-Of-Home (OOH) placements, paid social media, and digital display advertising.
• • As an Art Director, you will be the visual architect of our campaigns, translating strategic objectives into compelling visual stories. Your primary responsibility will be to develop and execute advertising campaigns that resonate with our target audience, ensuring Vanta's message of trust, security, and compliance is communicated with clarity, thoughtfulness, and a distinctive brand voice. While our industry operates in a serious domain—security, compliance, and risk—our advertising aims to be engaging, accessible, and memorable, incorporating wit and personality without sacrificing credibility.
• • You will lead the visual execution of campaigns, from the initial conceptualization and storyboard development to the meticulous crafting of final production assets. This includes art directing video shoots, collaborating closely with directors, editors, and external production partners to bring creative visions to life. Your expertise in visual storytelling will be crucial in ensuring that every element, from composition and pacing to typography and tone, aligns with the campaign's strategic goals and Vanta's brand identity.
• • A significant part of your role will involve designing and art directing high-volume paid media assets. This requires a keen eye for detail and the ability to maintain creative consistency and exceptional quality across numerous deliverables. You will be expected to infuse personality and originality into Vanta's advertising, making our brand stand out in a crowded marketplace while upholding the trust and clarity that are fundamental to our mission.
• • Collaboration is at the heart of this role. You will work in close partnership with copywriters, designers, marketers, and growth/media teams. This cross-functional collaboration ensures that our creative output is not only visually stunning but also strategically aligned with channel strategies and performance goals. You will be responsible for balancing groundbreaking innovation with meticulous execution, bringing fresh, original ideas to the table while consistently delivering polished, high-quality work.
• • The ideal candidate possesses a strong artistic point of view, supported by exceptional craft and a deep understanding of advertising principles. You should be comfortable navigating the spectrum from high-level conceptual thinking to detailed execution, demonstrating a passion for typography, pacing, composition, and tone. Proven experience in creating impactful work for OTT/TV commercials, print/OOH, and a solid understanding of paid media mechanics are essential. You know how to create advertising that performs effectively without compromising its creative edge or brand integrity.
• • This role reports to the Associate Creative Director and will be a key contributor to elevating the quality, distinctiveness, and overall impact of Vanta's advertising efforts. You will be empowered to experiment with new approaches and technologies, including the responsible and effective use of AI to amplify creative output and enhance campaign performance. Your curiosity, willingness to learn, and sound judgment in applying AI will be highly valued, contributing to Vanta's commitment to innovation and continuous improvement in its marketing endeavors.
• • Success in this role means driving measurable results through creative excellence. You will be expected to contribute to campaigns that not only capture attention but also drive engagement, build brand awareness, and support Vanta's business objectives. Your ability to translate complex security and compliance concepts into accessible and compelling advertising will be a key differentiator. You will be a champion for creative quality, ensuring that all advertising output reflects Vanta's commitment to excellence and its mission to help businesses earn and prove trust.