B2B Marketing Manager (Remote Canada)

Directive Consulting LLC

Job Overview

Location

Remote - Canada

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end performance marketing strategy for a portfolio of no more than seven SMB B2B clients, with a focus on generating SQLs and customers using Directive’s proprietary Customer Generation methodology.
• Execute and optimize multi-channel digital marketing campaigns across Paid Media, SEO/Content, CRO, and Video to consistently exceed client SQL targets.
• Serve as the primary point of contact for clients, building trusted relationships through clear communication, strategic pitching, and proactive performance reporting.
• Project manage all client initiatives, ensuring timely delivery, budget adherence, and alignment with client goals across internal teams and external vendors.
• Apply deep technical expertise in SaaS marketing to design data-driven strategies that prioritize measurable outcomes over vanity metrics like MQLs.
• Analyze campaign performance using proprietary and third-party analytics tools to identify optimization opportunities and inform strategic adjustments.
• Collaborate with internal teams to develop and refine demand generation offerings tailored to the unique needs of B2B technology companies.
• Maintain up-to-date knowledge of industry trends, particularly in AI and automation, and proactively integrate innovations into client campaigns to improve efficiency and results.
• Demonstrate strong T-shaped marketing skills with deep specialization in Paid, SEO, and CRO, complemented by broad understanding of digital marketing ecosystems.
• Deliver creative, results-oriented marketing solutions that align with client brand positioning while driving measurable pipeline growth.
• Maintain a high standard of professionalism in all client interactions, including virtual meetings, written communication, and strategic presentations.
• Operate independently as a high-impact individual contributor with minimal supervision, taking full ownership of client success and performance outcomes.
• Utilize digital collaboration tools including Zoom, Slack, and productivity platforms to coordinate work, share insights, and maintain alignment with team members across remote locations.
• Adhere to company standards for remote work, including reliable internet access, professional workspace, and availability during core collaboration hours.
• Contribute to the continuous improvement of Directive’s demand generation framework by sharing insights, feedback, and best practices from client engagements.
• Participate in company-wide initiatives focused on innovation, client satisfaction, and operational excellence within the performance marketing space.

🎯 Requirements

• 2+ years of experience in agency-side marketing
• 2+ years of experience in performance marketing
• Brilliant strategist and a truly T-shaped marketer
• World-class project manager who knows how to get things done on time and below cost
• Availability to travel
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations

🏖️ Benefits

• 100% employer-paid medical, dental, and vision insurance for you and 50% employer contribution for dependents
• Access to certified therapists through Spring Health and Headspace membership for mental wellness
• Gympass membership for physical wellness
• Unlimited PTO with a 2-week minimum, paid company holidays, birthday off, and End of Year Recharge (Dec 24 – Jan 1)
• Traditional and Roth 401(k) with 3% company match
• Annual bonus based on tenure that scales over time
• Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership

Skills & Technologies

Spring

Apache Spark

Remote

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Directive Consulting LLC

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About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

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