Assistant Manager - Ad Analytics and Delivery Optimization

📋 Description

• • Own the revenue intelligence engine for one of India’s fastest-growing broadcast networks. You will sit at the intersection of data, strategy, and sales, translating billions of ad impressions, GRPs, and market signals into clear, monetizable actions for the National Head and Category teams.
• • Architect and refresh a living “single source of truth” dashboard ecosystem in Tableau & Power BI that fuses BARC ratings, Salesforce pipeline, Mint industry spend data, and proprietary CRM logs. Your visual stories will be the first screen the leadership team looks at every morning and the last slide in every client pitch.
• • Partner shoulder-to-shoulder with Sales Directors to dissect account-level performance, identify under-penetrated categories, and size white-space opportunities. You will turn last quarter’s 2 % revenue miss into next quarter’s 8 % upside by surfacing granular cohort insights and pricing elasticity models.
• • Drive the quarterly re-forecast cycle: ingest actuals, layer on macro ad-spend outlook, and model best-, base-, and worst-case revenue scenarios. Present findings in crisp, CFO-ready decks that reconcile bottom-up sales commitments with top-down corporate targets.
• • Build an always-on productivity cockpit that tracks salesforce yield (revenue per FTE), win-rate by agency, and cost-per-GRP across genres. Flag early warning signals—such as a sudden 15 % drop in FMCG commitment—so leadership can course-correct before the quarter closes.
• • Translate complex data into persuasive narratives for client proposals. When a top e-commerce platform questions ROI, you will overlay our reach curves with their first-party attribution data to prove incremental lift, helping the team close multi-crore deals faster.
• • Institutionalize a centralized resource hub—think Notion-meets-Google-Sheets—housing playbooks, rate-card history, and competitive intel. Reduce the time Sales spends hunting for information by 40 %, freeing them to do what they do best: sell.
• • Champion experimentation: A/B test new pricing grids, measure uplift from dynamic pod-positioning, and pilot AI-driven yield optimizers. Your test-and-learn agenda will directly influence how the channel packages and prices inventory in the next Upfront season.
• • Maintain a rigorous governance layer—version control, data-quality SLAs, and access rights—so every number the board sees is audit-grade. Own the monthly “Revenue Pulse” newsletter that distills key wins, misses, and action items for 300+ stakeholders.
• • Influence beyond analytics: sit in on green-light meetings for new programming, quantify projected ad yield, and ensure content investments align with revenue potential. Your fingerprints will be on both the P&L and the primetime line-up.